Jim Lecinski focus is helping major marketers and media agency partners in the Consumer Packaged Goods, Healthcare, Restaurant, Education, B2B and Local Markets industries adapt to the new digital marketing realities. Based in Google's Chicago office, Jim brings over 20 years of integrated marketing and online/offline advertising experience to help clients address these challenges. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia. Jim's book about the new marketing model, "Winning the Zero Moment of Truth", was published in June, 2011 and has been read by over 35,000 marketers worldwide and featured in the New York Times and Advertising Age.
Jim Lecinski discusses how can marketers leverage
consumer wisdom to create better marketing content