Adrienne founded the Adrienne Weiss Corporation (AWC) in 1986 which develops brand strategies for companies in a multitude of industries - food and beverage, retail, consumer products, convenience stores, real estate developments, sports stadiums and entertainment concepts. AWC’s clients include food and beverage companies such as Coca-Cola, McDonalds, YUM!, Lettuce Entertain You, Inc., Corner Bakery, Arby's, Popeye's, Church's Chicken, Baskin Robbins and Dunkin' Donuts and the Wild Bean Cafe for BP. AWC has won numerous retail concept awards for its designs for clients such as Build-a-Bear Workshops and Dayton Hudson Corporation and has worked with other retailers including Target, Wal-Mart, Sears, Disney. Previously, Adrienne was a VP of Applause, Inc., where she helped expand the Smurf's brand to over one billion dollars of revenue. Subsequently she became the President of Rage, Inc., a gift manufacturing business.