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Meet the Experts: Todd Hale


Todd Hale

Sr. VP Consumer & Shopper Insights



Todd Hale is responsible for creating thought leadership content and delivering client and industry presentations.   A frequently sought-after industry and client speaker, Todd shares his insights on consumer shopping, buying and media consumption behaviors and attitudes to provide  manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. He is often quoted in the press and in numerous trade publications on consumer trends.  Todd has more than 34 years of experience in the consumer research industry, including 28 years with Nielsen, where he has held various marketing and sales management positions within advertising/product testing, advanced analytics and consumer panel practice areas.  Prior to joining Nielsen in 1984, Todd was an executive with MRCA, a U.S.-based consumer panel company.  Todd earned an MBA and a BA in Business from Wright State University.