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Meet the Experts: Tom Furphy



Tom Furphy

CEO & Managing Director, Consumer Equity Partners


A retail, technology and consumer products veteran, Tom has worked with many of the world’s top retailers and manufacturers to drive innovation, improve sales and profitability, and elevate their customers’ experiences. Prior to CEP, he worked for as Vice President, Consumables at and at AmazonFresh, where he was responsible for the company’s Grocery, Gourmet Food, Health & Beauty, Prestige Beauty and AmazonFresh businesses. Tom’s contributions spanned formulating strategy and positioning, launching categories, working with consumer brands to launch and build their presence on the platform, driving customer experience innovation and adapting the supply chain for these products.

Prior to Amazon, Tom was the founder and CEO of Notiva, a Software-as-a-Service and collaboration platform for retailers and their suppliers to manage business-to-business transactions. Before being sold to Oracle, Notiva was conducting over $100 million per day in manufacturer-to-retailer business for companies such as Target, Toys-R-Us, Procter & Gamble, SC Johnson, Sony and Kraft.  Tom broke into retail through various senior roles at Wegmans Food Markets, one of the highest rated Grocery chains in the world and on Fortune Magazine’s 100 Best Companies to Work every year published.