Jim is former Global Marketing Officer of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. He reinvigorated P&G’s marketing culture and transformed the company as one of the most admired global brand-building companies. P&G sales doubled during Jim’s tenure as GMO. Previously he had P&L responsibility for the company’s European baby care business. Formerly, he held positions of increasing responsibility in P&G’s developing markets, Cosmetic and Food businesses. Earlier, Jim spent four years at Time Incorporated in the Time-Life Books division.
In 2008, Jim shocked the marketing world by leaving his prestigious role to share his passion for growing business through a focus on higher ideals. He launched The Jim Stengel Company, LLC, authored Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and became adjunct professor at the UCLA Anderson School of Management. His company’s mission is to inspire business leaders globally to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. He and his team are currently working with clients in technology, fashion, retail, food service, automotive and wine and spirits.
Jim’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies is based on a ten-year growth study involving 50,000 brands. It reveals how the world’s fifty best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. One of Jim’s goals is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business.
Jim is on the Board of Directors for AOL and an advisor for MarketShare and Myrian Capital. Previously, he served on the Board of The Advertising Council and chaired the Association of National Advertisers and American Advertising Federation Hall of Fame. In 2011, he served as dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity. Jim holds a BA from Franklin & Marshall College and an MBA from The Pennsylvania State University Smeal School of Business.