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Meet the Experts: Dina Howell


Dina Howell

Worldwide CEO,
Saatchi & Saatchi X


Dina Howell is Worldwide CEO of Saatchi & Saatchi X, the world’s most-awarded shopper marketing network. With 12 offices in 9 countries, Saatchi & Saatchi X has been globally transforming how brands and retailers connect with shoppers since its founding in 1997.  A pioneer and architect of shopper marketing, Dina is a well-known international authority on the fastest growing segment in marketing today. As an industry expert, she is cited in the landmark study by Deloitte Consulting on Shopper Marketing; wrote the Foreword to Google's "ZMOT, the Zero Moment of Truth"; and is often quoted in business publications, such as The Wall Street Journal, The Economic Times, Shopper Marketing, and Ad Age.  Dina joined Saatchi & Saatchi X in 2010 after retiring from Procter & Gamble. While at P&G, she served as Vice President Global Media and Brand Operations and led the establishment of shopper and retailer marketing within the company. Honored numerous times for her industry contributions, Dina has been recognized in Advertising Age Women to Watch; Point of Purchase Hall of Fame; and four times in "Who's Who in Shopper Marketing". Under her leadership, Saatchi & Saatchi X has earned more than 125 international industry and brand awards, including 10 Effie Awards. Dina is active in several business organizations and serves on the Dean’s Executive Advisory Board for the Sam M. Walton College of Business at the University of Arkansas; the Executive Board for the Center for Retailing Excellence at the University of Arkansas; the Northwest Arkansas Business Council; the Board of Directors for the Heart of America Foundation in Washington, D.C.; and the Board of Directors for Give Kids the World Foundation in Orlando, Florida.