As Global Chocolate Head for Kraft Foods, Bharat Puri is responsible for Kraft’s Chocolate business worldwide. His specific responsibilities include Global Category Strategy, Global Innovation, the management of Global Brands and Market expansion. Bharat joined Cadbury in 1998 as Director of Sales and Marketing for Cadbury India. In 2002 he was appointed Managing Director South Asia (looking after India, and the other SAARC countries) for Cadbury. After a very successful stint in this role, Bharat moved to Singapore in 2006 where he was responsible for Strategy, Marketing and Sales for the Asia Pacific region. In 2008, Bharat was appointed Global Category Director for Chocolates and elevated to the Executive Committee of Cadbury plc. He has held senior leadership positions in Marketing, General Management and Category at the country, region and global level.