August 7 - 28, 2014
Join NCA this August for a series of four webinars powered by Sweet Insights to explore chocolate trends, in-store merchandising ideas, what's new in candy and snacks, and how to increase customer loyalty and drive sales.
Sign up for the entire webinar series and join us live for any or all of the events. A recording and presentation of each webinar will be provided to all who register after the live event - so don't worry if your summer plans keep you from attending every session.
11 a.m. EDT
Chocolate hits the sweet spot! Did you know that consumers around the world report eating chocolate an average of 11 times per month? 1 Furthermore, nearly two-thirds of consumers surveyed (65%) say they prefer nuts in their chocolate because nuts make chocolate products crunchier, more nutritious and more filling.1 To learn more about this consumer-pleasing duo, join us in a free webinar featuring Kate Thomson of Sterling-Rice Group, as she delves into the latest consumer data regarding attitudes, usage and preferences for chocolate, and chocolate products with almonds. Lu Ann Williams of Innova Market Insights will join Kate to identify emerging trends in the chocolate and confectionary categories and explore the role of almonds in successful product formulations from around the globe.
1 Global Chocolate Report, Sterling-Rice Group, 2013
Lu Ann Williams is Head of Innovation at Innova Market Insights. She leads a team of food & beverage analysts that track trends and developments in more than 70 countries around the world. She has more than twenty years of experience in the international food industry and serves as a consultant to some of the world's largest food and beverage companies.
Kate Thompson joined Sterling-Rice Group, a marketing agency in Boulder, CO, in 2003 and has worked with clients across a broad range of industries including food, travel, and healthcare among others. She has extensive experience in qualitative and quantitative market research, brand positioning, strategic planning, and integrated marketing. Currently, she is managing global research initiatives for the Almond Board of California across multiple target audiences and categories.
1 p.m. (EDT)
Uncover insights on the importance today's shoppers place on both sweets and snacks, and examine key drivers of channel and category growth.
Larry Levin is the Executive Vice President, Industry Insights for IRI Worldwide and is a renowned consumer packaged goods industry expert.
1 p.m. EDT
Discover why building shopper loyalty through innovative merchandising in confections and snacks has never been more important than right now.
Michelle Adams is the founder of Brainology, a company focused on helping companies better connect to consumers and shoppers and understand their decision making, and a recognized expert in translating consumer and shopper insights to marketing and corporate America.
1 p.m. EDT
Learn findings from POPAI’s 2014 Mass Merchant Channel Study and how they can impact your business.
Richard Winter is the president of POPAI, the not-for-profit association for the marketing-at-retail industry with a focus on on in-store shopper research, education, and industry advocacy.
Remember - you can sign up for the entire webinar series and join us live for as many of the events as your schedule will allow. A recording of each webinar will be provided to all who register after the live event - so don't worry if your summer plans will keep you from attending one or more the sessions.