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2012 Valentine's Day Confectionery Consumption Overview

Webinar — Business Practices Education

April 11, 2012

Conversation Hearts


Date: Wednesday, April 11, 2012
Time: 1:00 pm ET
Duration: 60 minutes (including Q&A)


Sponsored by the National Confectioners Association

During this complimentary, interactive webinar, Wilson will take a closer look at retail sales numbers around candy's fourth biggest selling season, Valentine's Day, and share trends on how seasonal merchandising and promotion can contribute to overall retail sales growth across some of confectionery's largest distribution channels including food, drug and mass. Participants will also come away with insights into how best to prepare for this holiday in 2013.

Look for questions to be answered around:

* Factors that figure into consumers deciding to spend more during seasonal holidays
* How and when to merchandise in order to maximize seasonal sales
* How channel blurring can affect holiday sales in your store

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Presenter:

Larry Wilson, VP, Customer Relations, National Confectioners Association

Larry WilsonWilson came to NCA nearly two years ago to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the SWEETS & SNACKS EXPO to new heights including a record breaking, sold-out show for the past two years
A diversified experience of over 30 years in the consumer Packaged Goods including manufacturer and broker experience and a proven track record of driving efficiencies and delivering quality growth. Larry has extensive experience leading creation and activation of consumer, shopper, and category insights-driven category and brand plans. Prior to his role with NCA Larry served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.

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