Date: Wednesday, April 11, 2012
Time: 1:00 pm ET
Duration: 60 minutes (including Q&A)
Sponsored by the National Confectioners Association
During this complimentary, interactive webinar, Wilson will take a closer look at retail sales numbers around candy's fourth biggest selling season, Valentine's Day, and share trends on how seasonal merchandising and promotion can contribute to overall retail sales growth across some of confectionery's largest distribution channels including food, drug and mass. Participants will also come away with insights into how best to prepare for this holiday in 2013.
Look for questions to be answered around:
* Factors that figure into consumers deciding to spend more during seasonal holidays
* How and when to merchandise in order to maximize seasonal sales
* How channel blurring can affect holiday sales in your store
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