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Understanding the Gum & Mint Consumer (Part II) - A Sweet Insights Presentation

Webinar — Business Practices Education

September 11 - 12, 2012

Join us for Part II of NCA’s Sweet Insights Webinar Series - Understanding the Confectionery Consumer

This three-part webinar series provides valuable nuggets of layered insight on confectionery consumer’s preferences across six key category segments. On September 11th, NCA discusses Part II which uncovers the consumer profiles in the gum and mint segments.

Webinar Series Overview:
In less than 60 minutes, delve into what is driving growth in each segment by examining demographics on who is eating confectionery , who buys it and where they are consuming it.
Walk away with a solid understanding on how to grow sales through leveraging consumption occasions, purchase occasions, and motivation factors by demographic.

Remaining Webinars Series in this series:

· Gum and Mint Consumer Profiles - September 11 @ 1:00 pm ET
· Hard Candy and Fruit Snacks Consumer Profiles - September 25 @ 1:00 pm ET

Cost: All webinars are complimentary to NCA members and their trade customers.

Webinar Duration: All webinars will range between 45-55 minutes in length with a short Q&A session at the end.

Session Materials: A webinar recording along with the slide presentation will be posted on the Sweet Insights website 24 hours after the event with full accessibility to NCA members and qualified trade partners. If you miss the webinar, check the Sweet Insights website for the materials 24 hours after the event.

Presenter: Larry Wilson, VP, Customer Relations, National Confectioners Association




Wilson came to NCA nearly two years ago to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the SWEETS & SNACKS EXPO to new heights including a record breaking, sold-out show for the past two years.

Wilson has diversified experience of over 30 years in the consumer packaged goods including manufacturer and broker interaction. Larry has led the creation and activation of consumer, shopper & insights-driven category and brand plans. Prior to his role with NCA Larry served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.







If you are a current NCA member or have an NCA login, login here and then register for the webinar(s). Forgot your password? Send it to your email account.

Do not yet have an NCA login? Create an NCA account here, then sign up for the webinar(s).

Note to those creating a new NCA account: You will receive an email with your login and password. Check your email, and then use your new login/pw to login and register for the webinar(s).

Questions about NCA login or webinar registration? Call or email Reggie at 202.534.1469