Confectionery Shoppers and Healthy Lifestyles
April 19, 2013
Custom Panel Research Webinar
Date: Friday, April 19, 2013
Time: 1:00 p.m ET
Cost: $99 for NCA non members
Duration: 60 minutes (including Q&A)
Sponsored by the National Confectioners Association
Gain insights from NCA's exclusive 2013 custom shopper research of more than 1,500 consumers on shopping attitudes, behaviors, and in-store experience as well as how consumers balance the enjoyment of confections with their pursuit of healthy lifestyles.
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- How confections fit into health and wellness from the consumer perspective
- Why consumers opt for moderation over any other health and wellness tactic
- The role of nutrition versus that of brand or price in the confections purchasing decisions
- Confections role in daily snacking
Larry Wilson, VP, Customer Relations, National Confectioners Association
||Wilson came to NCA more than two years ago to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past two years
Wilson has diversified experience of over 30 years in the consumer packaged goods including manufacturer and broker interaction. Larry has led the creation and activation of consumer, shopper & insights-driven category and brand plans. Prior to his role with NCA Larry served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.
Cost: Complimentary - For NCA members and retail trade partners.
$99.00 - For NCA non members.
Note to Retailers: This web meeting is FREE to you. If you are retailer who is registering for the first time for an NCA webinar, please contact Jenn Ellek at email@example.com. After you are verified as a retail trade partner, your registration will be processed at no charge.
Webinar Duration: All webinars will range between 45-55 minutes in length with a short Q&A session at the end.
Session Materials: A webinar recording along with the presentation will be posted on www.candyusa.com within 48 hours after the event with full accessibility to NCA members and qualified retailers and wholesalers. If you are an NCA non-member and do not wish to join our organization, you can buy the report (pdf) for only $99.
If you are a current NCA member and know your NCA login information, login here and then register for the event.
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