May 15, 2013
Time: 1 p.m. ET
Duration: 60 minutes (including Q&A)
Cost: FREE to members, staff and customers; $99 to all others
Presenters: NCA and The Hartman Group
Sponsored by the National Confectioners Association
America has become a snack culture and recent studies confirm that snacking accounts for more than half of all eating occasions in the U.S. NCA along with The Hartman Group will share insights on the who, what, where and when of snacking. Expect a deep dive into confectionery snacking, specifically, drivers and emotions throughout the day, characteristics of candy snackers, and strategies for connecting with confections shoppers through family and celebration.
- Understand how the definition of snacking has changed substantially in the past 20 years and continues to shift;
- Learn marketing tips on how to most effectively compete for the growing share of snack dollars.
CEO and President
The Hartman Group
Laurie Demeritt drives the strategic and operational direction for The Hartman Group's research and consulting teams. Laurie and The Hartman Group's social scientists and business analysts are recognized for their unique ability to blend primary qualitative, quantitative and trends research to help clients develop successful marketing strategies by understanding the subtle complexities of how consumers live, shop and use products, and how to apply that understanding in ways that lead to purchase.A nationally recognized authority on consumer behavior, Laurie is highly sought after as a keynote speaker at industry conferences and client events. Her insightful quotes appear frequently in national media and industry journals such as The New York Times, National Public Radio, Washington Post, Wall Street Journal, Progressive Grocer, Food Business News, Forbes and many others.
VP, Customer Relations
National Confectioners Association
Wilson came to NCA more than two years ago to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past two years
Wilson has diversified experience of over 30 years in the consumer packaged goods including manufacturer and broker interaction. Larry has led the creation and activation of consumer, shopper & insights-driven category and brand plans. Prior to his role with NCA Larry served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.
If you are a current NCA member and know your NCA login information, login here and then register for the event.
For current members who do not know their login information click here and the information will be sent to your email address.
Do not yet have an NCA login? Create an NCA account here, then sign up for the webinar(s).
Note to those creating a new NCA account: You will receive an email with your login and password. Check your email, and then use your new login/password to login and register for the event.
Questions about NCA login or webinar registration? Call or email Reggie at 202.534.1469.
Note to Retailers: This web meeting is FREE to you. If you are retailer who is registering for the first time for an NCA webinar, please contact Jenn Ellek at firstname.lastname@example.org. After you are verified as a retail trade partner, your registration will be processed at no charge.
Webinar Duration: All webinars will range between 45-55 minutes in length with a short Q&A session at the end.
Session Materials: A webinar recording along with the presentation will be posted on www.candyusa.com within 48 hours after the event with full accessibility to NCA members and qualified retailers and wholesalers. If you are an NCA non-member and do not wish to join our organization, you can buy the report (pdf) for only $99.