May 30, 2013
Date: Thursday, May 30, 2013
Time: 1:00 p.m. ET
Duration: 60 minutes (including Q&A)
Cost: FREE to members, staff and customers; $99 to all others
Presenter: Larry Wilson, NCA vice preseident of customer relations
Sponsored by the National Confectioners Association
During this interactive webinar NCA's VP of Customer Relations will take a closer look at retail sales numbers around candy's second biggest selling season, Easter, and share trends on how seasonal merchandising and promotion can contribute to overall retail sales growth across some of confectionery's largest distribution channels including food, drug and mass. Participants will also come away with insights into how best to prepare for this holiday in 2014.
* Factors that figure into consumers deciding to spend more during holiday seasons.
* How and when to merchandise in order to maximize Easter holiday sales.
* How channel blurring can affect holiday sales in your store.
If you are a current NCA member and know your NCA login information, login here and then register for the event.
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