December 5, 2013
Sponsored by the National Confectioners Association
During this complimentary, interactive webinar, NCA's Larry Wilson will take a closer look at retail sales and trends around the candy industry's biggest selling season, Halloween. Participants will gain insights into what drove sales as well as take-aways that will help you strategize for 2013.
* Factors that figure into consumers deciding to spend more during seasonal holidays.
* How and when to merchandise in order to maximize seasonal sales.
* How channel blurring can affect holiday sales in your store.
Larry Wilson, VP, Customer Relations, National Confectioners Association
Wilson joined NCA to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past three years.
Wilson has diversified experience of over 30 years in consumer packaged goods including manufacturer and broker interaction. He has led the creation and activation of consumer, shopper and insights-driven category and brand plans. Prior to his role with NCA, Wilson served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.
If you are a current NCA member and know your NCA login information, login here and then register for the event.
For current members who do not know their login information click here and the information will be sent to your email address.
Do not yet have an NCA login? Create an NCA account here, then sign up for the webinar(s).
Note to those creating a new NCA account: You will receive an email with your login and password. Check your email, and then use your new login/password to login and register for the event.
Questions about NCA login or webinar registration? Call or email Reggie at 202.534.1469.