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E5: Maximizing Everyday Confections

Webinar — Business Practices Education

December 19, 2013

Time: 1 p.m. E.T.
Duration: 60 minutes (including Q&A)

“E5” is NCA’s unique and practical approach to winning everyday confections. It’s a compilation of five data-driven principles based on insights from our custom shopper, market and category research. Join us to learn more and discover how to:

Unlock the experience and emotions for confections.

Candy has the unique advantage of experience and emotion — something that many other categories, especially primary goods - don’t have. Leveraging in-store experience can inspire shoppers to purchase and win future trips. Confections also allow retailers to capitalize on the strong emotional connections based on childhood experiences, nostalgia, family, sharing, celebration and more.

Be both effective and efficient in managing the shopper experience.

Winning everyday candy means focusing on both effectiveness (giving shoppers what they want) and efficiency (operational excellence), which includes getting confections right in terms of making the category easy to shop, leveraging in-stock position and generating shopper conversion.

Embrace the environment by understanding trends that will drive future purchase behavior.

Capturing future business means embracing the mega trends that are playing out in our society today – things like health and wellness, private brands, value shopping, sustainability, organic, social media and digital technology. Come hear about those trends that will have the greatest influence on the confections category and how you can leverage them to grow your everyday business.

We’ll have first-hand examples of how to activate these principles in your business. Capture key takeaways as a blueprint for winning with everyday confections.


register_now_candy_green If you are a current NCA member and know your NCA login information, login and register for the event.


For current members who do not know their login information, request to have your password sent to your email address.

 Don't have an NCA login? Create an NCA account, then register. Note to those creating a new NCA account: You will receive an email with your login and password. Check your email, and then use your new login/password to login and register for the event.


Questions about NCA login or registration? Contact Erick Bautista at 202-534-1489.