February 6 - 7, 2014
During this complimentary, interactive webinar, NCA's Larry Wilson will take a closer look at retail sales numbers around one of candy’s seasonal holidays with the most growth potential. He will share trends on how seasonal merchandising and promotion can contribute to overall retail sales growth across some of confectionery’s largest distribution channels including food, drug and mass. Participants will also come away with insights into how best to prepare for this holiday in 2014.
Larry Wilson, VP, Customer Relations, National Confectioners Association
Wilson joined NCA to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past three years. Wilson has diversified experience of over 30 years in consumer packaged goods including manufacturer and broker interaction. He has led the creation and activation of consumer, shopper and insights-driven category and brand plans. Prior to his role with NCA, Wilson served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.
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