April 17, 2014
There are many untruths about candy circulating in the marketplace, ranging from erroneous consumption statistics to incorrect assumptions relative to candy and health and wellness. To help the industry address the many myths, NCA compiled research-based facts, sourced and ready for use in conversations with your retail customers.
Larry Wilson, VP, Customer Relations, National Confectioners AssociationWilson joined NCA to apply his talents and experience as an innovative leader. His wealth of knowledge has driven NCA and the Sweets & Snacks Expo to new heights including a record breaking, sold-out show for the past three years. Wilson has diversified experience of over 30 years in consumer packaged goods including manufacturer and broker interaction. He has led the creation and activation of consumer, shopper and insights-driven category and brand plans. Prior to his role with NCA, Wilson served in a variety of roles including Corporate Director of Category Management at Campbell's Soup.
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