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Consumers Say Chocolate Bunnies and Jelly Beans are Fit to Fill the First Family's Easter Basket

National Confectioners Association Poll Reveals Americans’ Favorite Easter Sweets and Activities

Contact: Susan Whiteside
(202) 534-1440
susan.whiteside@CandyUSA.com

March 25, 2009

Vienna, Va. (March 25, 2009) -Chocolate bunnies, jelly beans and marshmallow candies rank as the top three treats Americans pick to fill an Easter basket for the Obama family, according to a new national Easter survey conducted by the National Confectioners Association (NCA). What's fit for the First Family is also fit for your house with most Americans choosing the same holiday candies as favorites for themselves.

Chocolate bunnies hop to the top of the list when it comes to Easter confections. One in three consumers (33 percent) would prefer to find these delectable delights during an Easter hunt above all else. Americans are also sweet on:

  • Jelly beans (20 percent)
  • Candy crème-filled eggs (11 percent)
  • Marshmallow bunnies or chicks (11 percent)

"Sharing chocolate and confections is an affordable and personal way to celebrate the holiday or any day with the First Family, your family and friends," commented Susan Fussell, Vice President of Communications, NCA. "From chocolate and candy bunnies to flavorful jelly beans and edible candy eggs, candy is a cornerstone of the Easter holiday and a tradition that families can enjoy for ages."

The White House to Your House

Ready to soak up spring, Americans prefer Easter egg and candy scavenger hunts outside with 20 percent of poll revelers choosing their own yard as the top spot. Some are even willing to travel the distance for outside festivities, 12 percent selected the White House as their top destination for an Easter holiday scavenger hunt.

A White House tradition, the famous Easter Egg Roll has been a Washingtonian favorite and rite of spring since 1878, warming hearts and melting away winter in the nation's Capitol. Filled with fun, games and music, the annual family event invites local children to the South Lawn of the White House to hunt and race Easter eggs with spoons.

Can't make it to the Obama's backyard for the annual Easter Egg Roll? NCA shares these tips to create your own White House Easter Egg Roll at home:

  • Bring the "White House to Your House."  To incorporate the White House Easter Egg Roll tradition locally, you'll need eggs and large spoons. Add your own personal twist to the competition and decorate your eggs with your favorite candies. Participants must either complete the "roll" by pushing their eggs with the spoons, or on all fours, touching their eggs with their noses until the end of the line. With a whopping 58 percent of the country eager to give chocolate bunnies to the First Family, this sweet treat would serve as a welcome prize at the end of any egg roll.
  • Get cracking with a Candy Egg Toss. In this game for two (or teams of two) an egg is tossed back-and-forth between participants standing about 15 feet apart. A step back is taken after each successful toss. Pitch the eggs back-and-forth until one is dropped. The person who successfully catches all eggs without dropping or breaking them is the winner. For a new twist, compete with plastic eggs filled with jelly beans, a favorite according to 20 percent of consumers in this year's NCA Easter survey.

For more on Easter celebrations, full survey results and holiday fun fact, visit http://www.candyusa.org/. And visit NCA's new candy blog at http://www.candydishblog.com/ for more on Easter and industry news.

About the National Confectioners Association (NCA) - Founded in 1884 in Chicago by representatives of 69 confectionery manufacturing firms, the National Confectioners Association is one of the oldest, most respected trade associations in the world. Today NCA has 700 members and is the major association representing the entire confectionery industry, offering education and leadership in manufacturing, technical research, public relations, retailing practices, government relations and statistical analyses. NCA fosters industry growth by advancing and promoting the interests of the confectionery industry and its consumers.

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