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Halloween Central

All About Candy - Halloween

Halloween is one of the sweetest holidays in the U.S. While the holiday was historically celebrated by Celtic tribes in pre-Christian times, the tradition of dressing in disguises and celebrating with food and drink endures to this day

Pumpkin filled with candy pieces

Each year, about 75 percent of households plan to hand out candy to trick-or-treaters. Chocolate is the clear winner when it comes to Americans’ favorite Halloween candy, with candy corn taking second place. Even parents join in on the trick-or-treating fun—81 percent confess to sharing candy from their child’s haul. Find more Sweet Insights about Halloween on our Trick-or-Treat Tidbits page. 

Since there are so many goodies being handed out on Halloween, it’s a good time to keep moderation in mind. Our moderation guides are a handy way to make sure you treat right on Halloween or any day of the year. For more information on enjoying your candy responsibly, visit the Treat Right section of our website.


MEDIA - Please contact Jennifer Clark at jennifer.clark@fleishman.com or 202.828.5065.