Bites, Bits and Bon Bons - Fun Facts About Valentine's Day
How Sweet It Is:
- 83 percent of Americans usually share candy with friends and family for Valentine’s Day.*
- Valentine's Day is the fourth biggest holiday of the year for confectionery purchases (after Halloween, Easter and Christmas).
- Chocolate sales represent 75 percent or more of Valentine’s Day candy purchases.
Sweets for the Sweet:
- About 40 million heart-shaped boxes of chocolate and countless other chocolate items will be sold for Valentine’s Day.
- Americans overwhelming prefer chocolate (69 percent) to flowers on Valentine’s Day (31 percent), but women are little more divided on the issue with 59% preferring chocolate compared to the 83 percent of men who would rather have chocolate than flowers.*
- Caramels are the most popular flavor in a box of Valentine’s Day chocolates (with 34 percent of respondents choosing them as their favorite). Chocolate-covered nuts scored high as well with 24 percent of the vote. Coming in with fewer, but just as devoted, fans are chocolate-filled (13 percent), cream-filled (13 percent) and coconut (10).*
Red and White and Pink All Over:
- When buying seasonal candy/chocolate, nearly 65 percent of us believe it should feature seasonal packaging and colors, such as red and pink for Valentine’s Day.*
Focus on Happiness:
- Nearly 62 percent of Americans agree that celebrating holidays like Valentine’s Day brings happiness in tough economic times.*
Moderation is the Key:
- Seventy four percent of Americans agree that eating healthfully can include the enjoyment of seasonal candy.*
- According to a report in the British Medical Journal, people who eat chocolate the most often have a 37 percent lower risk of heart disease, a 31 percent reduced risk of diabetes, and a 29 percent lower risk of stroke compared with those who ate the least. Discover ways to include chocolate in sweet and savory recipes on our Story of Chocolate website.
- Personal preferences influence 91 percent of shoppers when purchasing a particular kind/type of seasonal chocolate or candy with price and family preferences also influencing some shoppers.
- Kids: Try asking Dad. While almost 76 percent of female respondents said children have no influence on their seasonal candy/chocolate purchases, about 46 percent of males said the same.
* NCA's 2013/2014 consumer survey of 1,335 American adults