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Bites, Bits and Bon Bons - Fun Facts About Valentine's Day

How Sweet It Is:
  • 83 percent of Americans usually share candy with friends and family for Valentine’s Day.*Choose Chocolate!
  • Valentine's Day is the fourth biggest holiday of the year for confectionery purchases (after Halloween, Easter and Christmas).
  • Chocolate sales represent 75 percent or more of Valentine’s Day candy purchases.

Sweets for the Sweet:

  • About 40 million heart-shaped boxes of chocolate and countless other chocolate items will be sold for Valentine’s Day.
  • Americans overwhelming prefer chocolate (69 percent) to flowers on Valentine’s Day (31 percent), but women are little more divided on the issue with 59% preferring chocolate compared to the 83 percent of men who would rather have chocolate than flowers.* 
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  • Caramels are the most popular flavor in a box of Valentine’s Day chocolates (with 34 percent of respondents choosing them as their favorite). Chocolate-covered nuts scored high as well with 24 percent of the vote. Coming in with fewer, but just as devoted, fans are chocolate-filled (13 percent), cream-filled (13 percent) and coconut (10).*

Red and White and Pink All Over:

  • When buying seasonal candy/chocolate, nearly 65 percent of us believe it should feature seasonal packaging and colors, such as red and pink for Valentine’s Day.*

Focus on Happiness:

  • Nearly 62 percent of Americans agree that celebrating holidays like Valentine’s Day brings happiness in tough economic times.*

Moderation is the Key:

  • Seventy four percent of Americans agree that eating healthfully can include the enjoyment of seasonal candy.*
  • According to a report in the British Medical Journal, people who eat chocolate the most often have a 37 percent lower risk of heart disease, a 31 percent reduced risk of diabetes, and a 29 percent lower risk of stroke compared with those who ate the least. Discover ways to include chocolate in sweet and savory recipes on our Story of Chocolate website.

Shopper Preferences:

  • Personal preferences influence 91 percent of shoppers when purchasing a particular kind/type of seasonal chocolate or candy with price and family preferences also influencing some shoppers.
  • Kids: Try asking Dad. While almost 76 percent of female respondents said children have no influence on their seasonal candy/chocolate purchases, about 46 percent of males said the same.

* NCA's 2013/2014 consumer survey of 1,335 American adults