Capturing the Power of Brands
In this section you will discover the importance of brands and branding to consumers, and how advertising and promotion can enhance these connections.
- Gain Consumer Driven Insights About Brands
- Leverage the Roles of National, Regional and Local Brands
- Discover the Unique, Emotional Connections Consumers Have with Confections
- Learn the Value of Investment in Advertising and Promotion
EXPECTED RELEASE: 2014