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Capturing the Power of Brands

Sweet Insights - Capturing the Power of Brands

In this section you will discover the importance of brands and branding to consumers, and how advertising and promotion can enhance these connections.

Discover:

  • Gain Consumer Driven Insights About Brands
  • Leverage the Roles of National, Regional and Local Brands
  • Discover the Unique, Emotional Connections Consumers Have with Confections
  • Learn the Value of Investment in Advertising and Promotion

EXPECTED RELEASE: 2014