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Sweet Insights - Learn More

An essential element in understanding the confectionery market today is access to timely performance data, market research, thoughtful analysis of the trends and insights that will help your company succeed. This kind of information is the hallmark of NCA's customer relations program, known as Sweet Insights. NCA synthesizes a variety of information into reports and analyses that confectionery trade customers and NCA members can use to grow their businesses.

Sweet Insights is:

Category Development

  • A series of Category Development Tools to assist manufacturers and retailers drive confectionery category growth
  • A collection of knowledge and tools provided in an understandable and actionable format
  • An analysis of category performance that assesses the retail environment and works to understand consumers and shoppers

A Sweet Member Benefit:

  • Informs & empowers to elevate importance of category
  • Positions the category as a key vehicle for in store experience
  • Drives center store sales & profitability
  • Enhances meetings
  • Builds credibility with retailers

Charting Success

Gain access to:

  • Consumption reports
  • Seasonal recaps
  • Shipment reports
  • Consumer insights
  • Retail case studies
  • Global market trends
  • Export reports

Access Sweet Insights:

Use Sweet Insights for Sales Presentations

  • NCA's website:
  • NCA's informative webinars
  • Candy & Snack TODAY and the NCA Journal
  • On-site workshops, conducted by NCA on request
  • Personalized NCA briefs and coaching

Use Sweet Insights:

  • Add category perspective to your routine customer meetings
  • Use the data to prepare your annual and seasonal planning meetings
  • Orient a new buyer with consumer/shopper/ category
  • Enhance team meetings with quarterly industry updates & overviews
  • Train new hires and account executives
  • Prepare for mid to mid level or top to top planning sessions
  • Strengthen internal marketing and round table discussions

Sweet Insights Sources:

The knowledge suite of information sources from some of the best of the best. Information partners include:

Bureau of Labor Statistics Euromonitor International Logo thefuturescompany
Market Track Nielsen logo NPD Group

In addtion to the Sweet Insights program, NCA's Customer Relations department also offers:

Sweets & Snacks Expo - NCA's major trade show, the Sweets & Snacks Expo, is the largest confectionery and snack show in the Americas. More than 15,000 industry professionals attend each year, including a large number of trade customers with a buying potential of $150 million worldwide.

International Sales and Marketing - NCA provides an extensive international marketing program to help domestic and international members sell their products around the world.

Find out more about NCA's Sweet Inisghts and other industry development programs: