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Market Access Program (MAP)

2014 MAP applications are now available

More than $2 million in marketing subsidies is available to the confectionery industry for the twelve-month period beginning January.  These funds are available through the U.S. Department of Agriculture Market Access Program (MAP) and managed by the National Confectioners Association, designed for assistance in promoting confectionery products on the international market.

The MAP program matches up to 50% of your qualifying marketing and promotional expenses including advertising, sample shipments, public relations, seminars, certain publication expenditures and many trade show related expenses.

It is Easy to Qualify
There are few restrictions on participation.  They are:

  • A maximum of 500 employees
  • Products must contain 50% US grown raw materials
  • Product must meet federal standards for chocolate and confectionery


How do I Receive my Share of the Allocation?
Simply complete the easy-to-use application and marketing strategy attached.   If you have any questions, Amy Austin will be happy to help you with your application.


When do I have to Complete the Application?
Act now before all of the allocations are distributed. 


Participation has grown considerably in the past several years, with an increase in the number of applicants and funding that has not kept the same pace, and thus is tight.  We encourage you to be realistic in your request of funding.


Applications will be evaluated heavily upon the quality of the application and marketing plan with respect to your company's commitment to export.


Contact Amy Austin or Karen Horan.

More About the Market Access Program (MAP)*

More than $2,000,000 has been made available for the U.S. confectionery industry to help offset the costs of promotions for their qualifying products in the international marketplace. U.S. confectionery manufacturers and confectionery exporters should apply now for this funding. To learn more and download important information and forms:


Market Access Program Handbook

* NCA is a cooperator within the United States Department of Agriculture's (USDA's) Market Access Program (MAP) on behalf of the confectionery industry. This program helps U.S. producers, exporters, private companies, and other trade organizations finance promotional activities for U.S. agricultural products. The MAP encourages the development, maintenance, and expansion of commercial export markets for agricultural commodities. Activities financed include consumer promotions, market research, technical assistance, and trade servicing.

To learn more about how government reimbursement can help your company grow export sales, contact Karen Horan.