Last Updated: December 20, 2013
Topic: Front-of-Package Labeling
In spring 2010, First Lady Michelle Obama called upon the food industry to create front-of-pack (FOP) labeling that could be easily understood by busy shoppers. Front-of-pack labels are one way to quickly communicate product information to the consumer.
As an industry, we want to do our part to help consumers enjoy candy as a treat in their balanced diets and lifestyles. By offering an easy-to-find calorie label on products, we are empowering shoppers to make informed choices.
The Treat Right FOP label is just one example of how we’re helping consumers choose the confectionery products best suited to their individual lifestyles and needs. Beyond information and education, the industry also offer consumers options. For example, our members offer small, “snack-size,” and “bite-size” confections as well as low-fat, non-fat and sugar-free products. Additionally, the leading confectionery companies do not advertise candy to children under the age of 12.
NCA Member Resources:
NCA has recently launched a voluntary confectionery FOP labeling system as part of its Treat Right health and wellness program. A full style guide, including sample FOP icons, is available to NCA members.
For more information, contact Zara Khaleeli.