Last Updated: July 17, 2014
Topic: Front-of-Package Labeling
In spring 2010, First Lady Michelle Obama called upon the food industry to create front-of-pack (FOP) labeling that could be easily understood by busy shoppers. Front-of-pack labels are one way to quickly communicate product information to the consumer. NCA has created a confectionery specific FOP system that brings calorie information to the front of packages so busy consumers can find calorie information easily.
As an industry, we want to do our part to help consumers enjoy candy as a treat in their balanced diets and lifestyles. By offering an easy-to-find calorie label on products, we are empowering shoppers to make informed choices.
NCA’s FOP program for confectionery products, Treat Right, will begin appearing on confectionery packages in 2014. The icon will contain calorie information on the front panel which will help consumers “treat right”. The Treat Right label is just one example of how we’re helping consumers choose the confectionery products best suited to their individual lifestyles and needs.