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A Tisket, A Tasket—Everyone wants an Easter Basket This Year

With children across the country eagerly awaiting the arrival of their annual Easter baskets, perhaps the biggest surprise is that their parents are hoping just as eagerly that the Easter Bunny will save a little treat for them too.

In a survey of 1,000 adults, 90% responded that they are looking forward to indulging their taste for a little Easter candy this year, according to the National Confectioners Association. And with nearly 80% of parents surveyed planning to put together Easter Baskets for their children, the Easter Bunny will be working overtime this holiday bringing treats for the whole family.

“Whether you're eight years old or eighty years old, Easter really brings out the kid in all of us,” said says Larry Graham, president of NCA. “It's no wonder so many families carry on the tradition of creating Easter baskets year after year. It's as wonderful a gift to give as it is to receive.”

While no Easter basket would be complete without perennial favorites such as chocolate bunnies, marshmallow chicks and jelly beans, more than 82% of the parents giving Easter Baskets this year also plan to add personal touches to the baskets they make.

“Those giving baskets can get creative not only with the contents of the basket, but the presentation itself. Use a new helmet as a basket for your skateboarder. Give your little ballerina a princess-themed basket complete with candy jewelry and tiara,” said Susan Fussell, director of public relations for NCA.

“Combining traditional Easter candies with modern basket fare like a baseball or other items from a favorite activity, is a great way to promote a healthy, active lifestyle as families enjoy traditional Easter treats,” Fussell continued.

A variety of creative ideas for basket themes as well as fun facts about the Easter basket tradition are available at www.candyusa.org.

Basket Beginnings

The Easter Basket tradition has its roots in the German folklore of the Easter Hare. Germans believed a white hare would leave brightly colored eggs for all good children on Easter morning. German settlers brought the tradition to the United States in the 18th century. By the 19 th century in the U.S., the Easter hare had become the Easter bunny, delighting children with baskets of eggs, chocolates, candy, jelly beans and other gifts on Easter morning. Today, Easter is the second top-selling confectionery holiday behind only Halloween.