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NCA "Fed Up" with lack of facts

Association sets the record straight on candy consumption in the U.S.

Contact: Susan Smith
(202) 534-1440
susan.smith@CandyUSA.com

May 8, 2014

Washington, DC - This week, following the release of a new inflammatory documentary claiming that sugar is the enemy of good health, the National Confectioners Association sent a strongly worded statement to dozens of Washington-area policy reporters highlighting the fact that the industry is "Fed Up" with the mischaracterization of sugar and the misleading approach to food, diet and nutrition.

The content of the statement follows:

"Fed Up," in theaters on Friday, is the latest in a series of documentaries to adopt a short-sighted, confrontational and misleading approach to food, diet and nutrition by perpetuating misperceptions and scientifically unsupported assertions while ignoring the progress that has been made over the last decade in providing families with healthier options at home and at school.

The film asserts, in much the same way that saturated fat was once proclaimed the route of all weight gain evil, that sugar is addictive and the cause of rising obesity rates in America. 

It is no secret that sugar has always and continues to be essential to the composition of candy products. The sweetness of sugar and the ability of sugars to crystalize are critical to the essence of candy. While sugars are to the main ingredient in many confections, candy is not a leading source of added sugars in the diet, contributing only about 6 percent of added sugars according to the 2010 Dietary Guidelines for Americans.

In case you want to know some research supported candy facts:

Moderation – Candy is a special treat that represents a small percentage of calories in the American diet, making up just about 2.2 percent of the average American adults’ caloric intake or 47 calories per day. In fact, while most people eat candy at least one time per year, most people do not eat candy daily; the average is two to three times per week.

Happiness – There is a good amount of evidence to suggest candy can have a place in an overall lifestyle that supports health, wellness and happiness.

Responsibility – The confectionery industry is dedicated to acting responsibly, adopting front-of-package calorie labeling and setting industry standards on marketing to children. The industry recognizes that schools are a unique environment and supported USDA’s Smart Snacks rules even though most candy products will be eliminated from schools.


Two percent of calories in the diet come from cand

NCA represents more than 600 companies: 320 companies that manufacture and market the vast majority of chocolate confectionery, sugar confectionery and gum sold in the United States; 225 companies that supply those manufacturers; and 115 companies that serve as third-party sales agents for manufacturers, known as brokers. There are confectionery manufacturers in more than 40 states, with a particular concentration in Pennsylvania, New York, New Jersey, Illinois, Ohio and California.