(Vienna, VA) – The traditional home fires are burning brightly in America.
Despite hectic schedules, high tech lives and concerns about the economy, American families are taking the time to share favorite family traditions with their children and relatives. In a survey of 1,000 adults conducted by the National Confectioners Association, 90 percent ranked sharing family traditions as an important part of their lives – and they noted that traditions involving candy create warm childhood memories.
“During this time when life seems more stressful and uncertain, we take comfort in familiar rituals, celebrations and foods,” explains Phyllis Zilkha, Ph.D., a clinical psychologist practicing in New York. “Family traditions provide us with a structure that helps define and give meaning and perspective to our lives. They provide a way to reconnect with our family and remember who we are in a context of warmth and emotional support.”
Candy adds a welcome measure of fun and pleasure to many of these traditions and celebrations, notes Larry Graham, president of the National Confectioners Association. “For thousands of years, sweet foods have been treasured as a gift or treat shared on special occasions,” he explains. “Candy comes in so many flavors, shapes, colors and sizes, it’s easy to find many choices to fit any type of celebration.”
Consumers agree that candy is a welcome part of holiday traditions.
Asked specifically about their Winter Holiday traditions, 89 percent of 1,000 adults surveyed said candy is included in the festivities. The top three ways they enjoy candy for the Winter Holidays are:
When adult consumers were asked which holiday tradition from throughout the year evoked their favorite childhood memories, they chose the fun and festivities of Halloween trick-or-treating.
“Candy has been adding fun and flavor to so many of our favorite traditions for generations it’s hard to imagine a celebration without it,” says Graham.
Perhaps best of all, nutritionists agree that candy, eaten in moderation, can fit a healthy, active lifestyle. Candy and chocolate account for less than two percent of calories in the average American diet, according to data from the U.S. Department of Agriculture.