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NCA Announces U.S.A. Confectionery Pavilion at the New Sweets China Trade Show

March 15, 2004

(Vienna, Va.) – The National Confectioners Association today announced that it will host a USA Confectionery Pavilion at the new Sweets China confectionery trade show in Shanghai, China, September 21-24, 2004.

NCA is working with Koelnmesse, the organizer of the annual ISM (International Sweets and Biscuits Fair) in Cologne, Germany, to develop a first class exhibition for the Southeast Asian and Asian Markets.

“NCA has introduced U.S. confectionery manufacturers to the European market for the past ten years through the U.S.A. Confectionery Pavilion at the ISM Show in Germany,” said NCA President Larry Graham. “Participating manufacturers have been able to grow their business relationships and dollar sales. NCA expects the new Sweets China show to have the same impact in the Southeast Asia and Asian markets for U.S. manufacturers.” Graham added that by committing to participate with Koelnmesse early, NCA has assured the most prominent position on the Sweets China show floor for U.S. manufacturers. Close to 30 companies already have expressed interest in participating.

Asian markets imported almost $700 million in confectionery products in 2002, according to Global Trade Atlas. China and Hong Kong represent $175 million in confectionery imports and are the fastest growing confectionery markets in the region. U.S. manufacturers exported nearly $90 million worth of confectionery products to these Asian markets. As Asian economies improve, the market potential for U.S. exports will expand as well.

Sweets China will attract importers and retail buyers throughout the Asian markets. Additionally, NCA will hire a local representative to introduce U.S.-made products to the Chinese and Asian retailers and importers. NCA also will host a seminar focused on exporting to the China market in the spring of 2004 for exhibitors at the Sweets China show.

For information on exhibiting at the Sweets China confectionery show in Shanghai, September 21-24, 2004 contact NCA's Theresa Delaney at (703) 790-5750.