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NCA Announces New Industry Trade Publication, Candy & Snack TODAY Focused on Confectionery and Snack Retailers and Wholesalers

NCA today announced the fall 2009 launch of Candy & Snack TODAY magazine, designed to fill a key need revealed by NCA’s new strategic plan for a single, strong voice to reach buyers and wholesalers

Contact: Jenn Ellek
(202) 534-1440
jenn.ellek@CandyUSA.com

“A primary NCA responsibility emphasized in our strategic plan is to communicate industry information to members of the U.S. confectionery community. NCA believes there is a role for a top-notch print publication geared toward the buyer segment that would benefit from the timely news and information NCA has to offer,” announced NCA President, Larry Graham. “By publishing our own magazine, NCA has the opportunity to use its resources to tackle emerging issues from the buyer’s perspective in a way no other publication can.” Graham will serve as publisher of the new magazine.

Set to debut in September on a bi-monthly schedule, Candy & Snack TODAY positions itself as the exclusive news and information source both in print and online, offering newsworthy content to readers at every level in the buying process.

Candy & Snack TODAY will differentiate itself by focusing on unique editorial pieces not available in other trade magazines. Features and columns will cover success strategies from key professionals in the confectionery and snack industry as well as cutting-edge consumer trends reports, political climate updates and new product innovations alerts,” noted Michael Gilmore, NCA Chairman.

NCA will partner with ProPress, Inc., a publishing firm with 22 years of expertise in the candy and snack industry, to manage Candy & Snack TODAY. Until recently, the staff acted as the editorial, sales and design team for Professional Candy Buyer as well as Candy and Snack Business.

Teresa Tarantino will serve as Candy & Snack TODAY’s Editor-in-Chief and Steve Forster will serve as Executive Editor.

Executive Editor Steve Forster commented, "Joining with NCA to work directly for the industry is a dream come true. Our industry involvement and commitment to excellence is a perfect match with the world's leading confectionery trade association.”

More information and Candy & Snack TODAY media kits will be available at the ALL CANDY EXPO® and by email. To reserve your advertising space in the premiere issue, please contact Steve Forster or Teresa Tarantino at (216) 631-8200 or email sales@candyandsnacktoday.com.

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