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The 2011 SWEETS & SNACKS EXPO boasts the largest show floor in eight years

Contact: Jenn Ellek
(202) 534-1440

March 3, 2011


Innovative technology, new areas on the show floor and the promise of profit driven solutions are some of the drivers behind the nearly sold out 2011 SWEETS & SNACKS EXPO®

Nearly three months before the event begins, the 2011 SWEETS & SNACKS EXPO® to be held May 24-26 in Chicago, Ill., USA, has sold out both the Gourmet Marketplace and the inaugural Innovation Alley with the main show floor having only a handful of exhibiting spaces left.

Boasting the biggest show floor in eight years, the 2011 SWEETS & SNACKS EXPO®, sponsored by the National Confectioners Association, is flourishing even in a time of economic uncertainty. The EXPO is the largest confectionery, cookie and snack show in the Americas and will feature nearly 500 companies showcasing the most confectionery and snack products at one time, in one place.

"Many factors are behind the continued strength of our annual event," commented Michael Rosenberg, EXPO Chairman and president and CEO of The Promotion In Motion Companies Inc. "We are seeing renewed consumer confidence in the economy and our committee along with NCA's staff continue to find new and innovative ways to grow the EXPO. Just four years ago, we welcomed snack companies to our show and we are proud to say that now 40 percent of our exhibitors feature snack products."

"Another reason why our event continues to break milestones year after year is our member's staunch commitment to the industry and the needs of its customers," commented NCA President, Larry Graham. "Our main initiative in planning future events is facilitating an environment where exhibitors and attendees can connect and this year we have plenty of new and innovative offerings."

What's HOT and NEW at the 2011 EXPO:

  • New! - EXPO Mobile App - Sponsored by The Hershey Company, this tool is available for most smart phones and the web. It is custom designed to enhance the 2011 EXPO experience making the event more efficient, interactive and fun.
  • New! - Innovation Alley - Start-up companies new to the industry have a dedicated area on the floor to display some of the most innovative ideas in the marketplace.
  • An expanded Gourmet Marketplace - already sold out.
  • Connection Café - a hip, buyer-friendly rest stop on the show floor where attendees can regroup and not only recharge themselves but also their phones, laptops and PDAs.
  • New! - Individual electronic product scanning in the New Product Showcase. With individual scanning of products in the showcase, no potential "best seller" will be overlooked.
  • Buyers' Choice Best New Concept award program - Customers vote for their favorite new products and merchandising solutions at the start of the show and awards for the most popular picks are announced on-site.

Since candy and snacks are the most responsive food categories to display treatment, the Retail Solution Center has become a popular attraction at the EXPO. This center is an area for retailers to source the latest fixtures, displays and services from the top names in the industry. For the third year in a row, the Magic of Merchandising Display Gallery located on level 3 outside the show entrance, offers ideas and award winning solutions that worked for other retailers.

The Gourmet Marketplace addresses the double digit sales growth in this hot confectionery and snack category. The marketplace, occupying prime real estate on the show floor, features a variety of specialty products in every segment from premium and upscale to fortified, all natural and organic.

Keep ahead of the curve and learn from industry professionals as well as business experts on hot issues and opportunities within the confectionery and snack industries. The 2011 EXPO will offer morning sessions with well-known presenters tackling topics on the hottest new trends, key category insights and strategies that can grow your business.

Special International Attendee Benefits

With export sales up over 7 percent in 2010, the 2011 EXPO is pulling out all of the stops to connect with the international buyer community. In addition to a fully staffed, on-site lounge, international attendees will get a sneak preview of the show at the Confectionery Export Extravaganza Exhibit located adjacent to the New Product Showcase. Attendees will meet face-to-face with confectionery manufacturer representatives whose products are exported around the world. International attendees also have an opportunity to go on a retail store tour and learn about U.S. trends, merchandising techniques that promise increased sales, seasonal opportunities that should not be overlooked and other ideas designed to grow sales.

Discover Innovation and connect with other industry professionals

"The 2011 EXPO is all about new. We already have more than 100 new exhibiting companies this year, a sold out Gourmet Marketplace, and a nearly full Retail Solution Center and that's just the beginning," noted Rosenberg. "It is the only show in the U.S representing all of the major distribution and trade channels for candy and snacks. Last year, more than 6,000 pre-qualified buyers from 60 different countries attended the EXPO and exhibitors walked away with more business than they ever anticipated."

For questions about the 2011 SWEETS & SNACKS EXPO®, contact NCA, or visit us on the web.