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2011 SWEETS & SNACKS EXPO® Debuts Thousands of New Products in New Forms and Flavors

Contact: Susan Whiteside
(202) 534-1440

May 24, 2011

CHICAGO (May 24, 2011) - More than 2,000 new candy and snack products will debut this week at the National Confectioners Association's SWEETS & SNACKS EXPO®, May 24-26, at Chicago's McCormick Place. As the largest confectionery, cookie and snack trade show in the Americas, the 2011 EXPO show floor will cover more than three acres with the newest sweets and savory snacks.

Bringing together more than 14,000 manufacturers, buyers and industry leaders from nearly 70 countries, the EXPO drives domestic and global industry sales and is the place to find the latest and greatest new products alongside traditional favorites. From natural and nutritious snacks to innovative twists on favorite flavors, more than 550 companies will show off the newest and most creative candy and snack products to hit store shelves in 2011 and 2012. Adding to the excitement, more than 170 companies will exhibit their innovations at the SWEETS & SNACKS EXPO® for the first time in 2011!

Here's a taste of what to expect from the EXPO:


Layers of Flavors:

  • Wrigley - Life Savers Gummies® will offer More Fun For Your MouthTM with the launch of Collisions, the first Life Savers Gummies® variety to bring two great Life Savers® flavors together in one bite. Each dual-flavor piece contains a new flavor and color combination that has been fused together to create a fun and unique taste experience: Cherry-Watermelon, Raspberry-Lemonade and Pineapple-Fruit Punch. (Wrigley, Booth 1953)
  • MARS Chocolate North America - Fulfilling consumers' desire to mix sweet and savory flavors into one satisfying snack, SNICKERS® Brand Peanut Butter Squared offers everything there is to love about SNICKERS® -peanuts, caramel, nougat and milk chocolate-plus the addition of creamy peanut butter. Each single pack includes two delicious square-shaped bars. (MARS Chocolate North America, Booth 1745)
  • Belgium's Chocolate Source - Belgium's Favorite candies, Napoleon Hard Candies have a sweet, hard shell on the outside and sour center on the inside. (Belgium's Chocolate Source, Booth 1380)
  • Triunfo-Mex., Inc. - Triunfo-Mex treats mix two distinct flavors in their chili-covered hard candies and lollipops with soft, liquid-filled centers. Sweet and spicy treats include the Mango Revolcado, tamarind-flavored Bombarinda, Elote Revolcado and assorted Revolcados Mix. (Triunfo-Mex., Inc., Booth 657a)
  • Wrigley - Each pack of Skittles Blenders, a new bite-sized chewy candy with delicious, unique blended fruit flavors, contains a rainbow of five new tastes inspired by refreshing blended beverages: Watermelon Green Apple FreezeTM, Strawberry Lime BlastTM, Melon Berry BurstTM, Mango Lemonade BlastTM, and Cherry TropicoladaTM. (Wrigley, Booth 1953)
  • MARS Chocolate North America - Two new flavor combinations are fused in DOVE® brand's signature, silky smooth chocolate in DOVE® Brand Chocolate Swirl. DOVE® White & Milk Chocolate Swirl is available in large bar format, and DOVE® Brand Raspberry & Dark Chocolate Swirl is available in large bar format and as bite-sized PROMISES®. (MARS Chocolate North America, Booth 1745)
  • Kernel Fabyan's Gourmet Popcorn - The Kernel's Caramel and Golden Cheddar popcorns come together in one delectable offering. An intriguing blend of savory and sweet, creamy and crunchy, Classic Mix Gourmet Popcorn delivers a burst of flavor in every bite. (Kernel Fabyan's Gourmet Popcorn, Booth 2174)

A Few Smart Cookies:

  • American Roland Food Corp. - Roland® Sables are crispy shortbread cookies made from a simple combination of seven all-natural ingredients. With their stylish and traditional fluted edges, Sables are thin and crisp, decadent yet discreet, with a taste and texture that can only come from using real butter. (American Roland Food Corp., Booth 2449)
  • Biscomerica - New Sun-Maid® Oatmeal Raisin Apple Cookies combine delicious Sun-Maid Raisins® and apple chips in a wholesome oatmeal cookie recipe. The golden-brown, freshly-baked cookies contain no trans-fats and two grams of fiber. (Biscomerica, Booth 756)
  • Live Smart Manufacturing - Hand-crafted with cherries and cranberries, Natural Bubbie's Soft Biscotti comes in three different flavors: walnut, almond and chocolate. Also available is the Fit Smart Energy Oatmeal Cookie a 100 percent natural, wheat-free, dairy-free, soy-free and nut-free cookie with no added sugar. This cookie's great taste and natural sweetness comes from goji berries, cranberries, dates and raisins. (Live Smart Manufacturing, Booth 970)
  • American Roland Food Corp. - Made with only six, all-natural ingredients, including real butter, Roland® Galettes shortbread cookies are a rich and flavorful addition to afternoon tea or a quaint dessert after dinner. (American Roland Food Corp., Booth 2449)

Nutrition Infusion:

  • MARS Chocolate North America -A new, snacking solution including wholesome ingredients such as blueberries, cranberries and peanuts, MARATHON® SMART STUFFTM Bars are fortified with a blend of eight-essential vitamins and minerals. Available in four flavors, the bars meet the Alliance for a Healthier Generation Competitive Food Guidelines for Snacks. (MARS Chocolate North America, Booth 1745)
  • Kraft Foods - Stride Spark comes in two electrifying gum flavors - Kinetic Mint and Kinetic Fruit - each containing 25 percent of the recommended daily value of vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.(Stride Spark, Booth 1031)
  • GI Nutrition - Focus Food is an all-natural, nutritious snack that fits the needs of an elite pro-athlete, as well as the everyday, health enthusiast. To add an extra kick, Focus Food is the only protein bar on the market to contain a unique blend of caffeine and l-tyrosine, to provide an extra boost of energy and focus. (Gi Nutrition, Booth 2282)
  • Thompson Brands LLC - New AdoraTM Calcium & Vitamin D Supplement in rich, premium, all-natural chocolate offers a tasty, indulgent treat -at only 30 calories per serving. Each indulgent, chocolate Adora disk provides up to 50 percent of the daily value of calcium, plus vitamin D3 and magnesium for optimal absorption. (Thompson Brands LLC, Booth 1458)
  • Live Smart Manufacturing - The Original Flax Bar and Chocolate Original Flax Bar are vegan, lactose-free, soy-free and wheat-free, available in both original and cocoa flavor to satisfy different tastes. One bar contains 100 percent of the recommended Omega-3 fatty acids, plus pure antioxidants essential to well being. (Live Smart Manufacturing, Booth 970)
  • Slumberland Snacks - Besides being a delicious, bite-size, chocolaty treat, Sleep Squares is a sleep aid, designed to help snackers fall asleep fast, maintain sleep throughout the night and wake up feeling fantastic without any grogginess or side-effects. (Slumberland Snacks, Booth 1876)

Natural Selection:

  • Simply 7 Snacks - Nutritious and delicious, these non-GMO, gluten-free, bite-sized chips are all natural. The Hummus Chips features chickpeas and are seasoned with the most popular and authentic hummus flavors. The Lentil Chips feature lentils -- one of nature's healthiest ingredients, and incorporate authentic flavors inspired by foods from around the Mediterranean. (Simply 7 Snacks, Booth 1529)
  • Verve, Inc. - New Sugar-Free Glee gum is all-natural chewing gum made with sustainably harvested rainforest chicle and sweetened with 100 percent xylitol from birch, which benefits dental health. Made in the USA, Sugar-Free Glee is GMO-free, soy-free and gluten-free, and available in two fun flavors: Lemon-Lime and Refresh-Mint! (Verve, Inc., Booth 1456)
  • Ecuatoriana de Chocolate - Chocolate bars made with single origin beans from Ecuador, CACAOYERE Chocolate Bars contain no artificial flavors and are GMO-free and organic. Available in 63%, 71%, 82% and 91% cacao varieties, the bars are supplied from local certified farmer unions. CACAOYERE Wooden Gift Boxes, handmade by native women using recycled debris from tropical timber, include four or six organic chocolate bars and a documentary video of where and how the chocolate bars are manufactured. (Ecuatoriana de Chocolate, Booth 1387)
  • Kervan Gida San ve Tic. A.S. - Fat-free with no artificial coloring, Bebeto Premium's unique fruit juice gummies include the natural flavors of Raspberry & Blackberry, Turkish Coffee & Mint, and Tropical Pineapple & Tropical Orange bring the childlike happiness of gummies to an adult snack. (Kervan Gida San ve Tic. A.S., Booth 438)

On the Go:

  • East Shore Specialty Foods - A grab-and-go twist on East Shore's gourmet classics, The Classic Snack Box features a 1.4oz. jar of East Shore's original Sweet and Tangy Mustard and a 2oz. bag of Seasoned Pretzels, conveniently paired in a compact, elegant package. (East Shore Specialty Foods, Booth 1784)
  • Gamer Grub -They couldn't find a snack that could keep up... so, they made their own. Gamer Grub® is a delicious performance snack packed with essential vitamins and neurotransmitters to keep you focused and quick. Just "Tear N Tilt" into a pack of Gamer Grub® to multi-task and game... no greasy fingers. (Gamer Grub, Booth 2452)

It's Ok, Play With Your Food:

  • Jelly Belly Candy Company -The wild, original flavors of the Bertie Bott's Every Flavor Bean, inspired by the Harry Potter series, are back by popular demand. Returning flavors include grass, black pepper, rotten egg and more. (Jelly Belly Candy Company, Booth 831)
  • SweetWorks, Inc. - Radz toy candy dispensers come in a variety of loveable characters with a mechanism to dispense candy, via the tongue of each Radz figure. Radz also have a captivating and continuously updated social media component and feature web-based interactive fun for kids. (SweetWorks, Inc., Booth 1709)
  • CandyRific LLC - Time for a Scooby snack? The Scooby-DooTM Giggle Head with Sound includes micro-bites candy. (CandyRific LLC, Booth 1766)

Nuts for Nuts:

  • Promotion In Motion Companies, Inc. - Some say it's the rich and delicious, custom-blended dark chocolate drenching the almonds, others insist it's the freshly roasted California nonpareils that make them so irresistibly good. Either way, Tuxedo's® Dark Chocolate Almonds deliver quality and flavor. (Promotion In Motion Companies, Inc., Booth 631)
  •  K&M Food Concepts -All-natural, flavor-infused almonds and walnuts, covered in a 100 percent real, milk chocolate and all-natural candy shell, Dewitt Nut Company's Chocolate Dreams are available in flavors such as apple almond, butter toffee walnut, and red velvet cupcake almond. (K&M Food Concepts, Booth 701)
  • Granny Carol's - Granny Carol's Yummie Crunch is a handmade, secret Canadian-family recipe passed down through generations, featuring a combination of yogurt coating, secret crunch squares, peanuts and cranberries. (Granny Carol's, Booth 237H)
  • R. M. Palmer Company - New for Easter 2012, a Giant 1/4 Pound Peanut Butter Cup will make a huge, delicious addition to the Easter Basket! (R. M. Palmer Company, Booth 2031)

Sugar and Spice:

  • Simple Squares -Free of wheat, gluten, dairy, soy and refined sugars, Clove Simple Squares are all-natural, savory-sweet, nut and honey confections infused with vanilla and herbs. They are kosher, raw and made with organic ingredients so that the Square's power-packed nutrients are never compromised. (Simple Squares, Booth 1364)
  • Oogie's Gourmet Popcorn - A sweet treat for any time of day, Oogie's Original Kettlecorn delivers a classic flavor with a distinctly modern twist. The technique is a secret, the ingredients feature just a hint of vanilla, a touch of sea salt and pure cane juice to ensure premium, delicious Kettlecorn. (Oogie's Gourmet Popcorn, Booth 1463)
  • Kernel Fabyan's Gourmet Popcorn - Fresh air-popped popcorn is given a luxurious coating of our mouth-watering caramel glaze on Kernel's Caramel Gourmet Popcorn. This delectable, buttery confection blankets every kernel, providing a sweet, crunchy taste sensation in every bite. (Kernel Fabyan's Gourmet Popcorn, Booth 2174)

Chocolate, Chocolate, Chocolate:

  • Jelly Belly Candy Company - The perfect marriage of jelly beans with chocolate, the makers of Jelly Belly jelly beans have dipped six flavors - Very Cherry, Coconut, Strawberry, Raspberry, Orange, and Mint - into rich dark chocolate. (Jelly Belly Candy Company, Booth 831)
  • Just Born - Just Born continues taking PEEPS® candies to new frontiers with the new generation of Chocolate Dipped PEEPS®. Dipped in either creamy-rich, milk or dark chocolate, Just Born introduces PEEPS® Chocolate Dipped Chicks for Halloween, PEEPS® Chocolate Dipped Caramel Flavored Chicks for the Christmas and Holiday-season, and PEEPS® Chocolate Dipped Strawberry Crème Flavored Chicks for Valentine's Day. (Just Born, Booth 2001)
  • The Hershey Company - A delicious new way to enjoy chocolate, Hershey®'s Air DelightTM Chocolate offers a light and airy texture designed to help chocolate lovers savor and enjoy every chocolate-filled moment. Debuting nationwide in June 2011, Hershey's Air Delight Chocolate will be available as take-home bars and Hershey®'s Kisses® Chocolates. (The Hershey Company, Booth 845)
  • Nestlé Confections -For those who want to enjoy the sweeter things in life without compromise, new Skinny Cow Candy contains only 110-120 calories in two flavors. Skinny Cow® Dreamy Clusters are bite-sized treats with crunchy crisps, drenched in creamy caramel, and covered in rich, milk chocolate or decadent, dark chocolate. Skinny Cow® Heavenly Crisp candy bars are delicate wafers layered with either smooth, creamy chocolate or peanut-butter filling and drenched in a luscious, chocolaty coating. (Nestlé Confections, Booth 1435)
  • MARS Chocolate North America - KUDOS® Granola Bars introduce three new flavors featuring SNICKERS® Peanuts, M&M'S® Brand Milk Chocolate Candies and DOVE® Chocolate, as well as two sizes of variety packs. Made with whole grains, each 100-calorie bar is an excellent source of calcium. (MARS Chocolate North America, Booth 1745)
  • SweetWorks, Inc. - Delicious, dark chocolate surrounding cappuccino truffle sticks, Cappucino Ovation is made with real coffee beans and is 100 percent all-natural. A wonderful complement to coffee and ice cream, Ovation sticks also make a decadent snack right out of the box. (SweetWorks, Inc., Booth 1709)
  • K&M Food Concepts - From the worldwide patisserie company, a complete Belgian Chocolate Dessert Kit that features Dobla's trademark chocolate shells, vanilla mousse mix and piping bag is now available at home. (K&M Food Concepts, Booth 701)
  • American Roland Food Corp. - Roland® Chocolate Coffee & Tea Cups and Roland® Chocolate Cordial & Toasting Cups are made from fine, bittersweet, dark, Belgian chocolate and have a natural shine and a smooth firm finish. These delicious cups can be used to create effortless, elegant desserts - simply fill with mousse, gelato, ice cream or fresh fruit and serve. (American Roland Food Corp, Booth 2449)

Some Novel Ideas:

  • Thompson Brands LLC - A new, contemporary and fashion-forward presentation of Thompson premium, all-natural chocolate novelties, these fine, foil-wrapped treats are presented in elegant pink and brown polka-dotted gift boxes, sure to make your eyes pop and mouth water! (Thompson Brands LLC, Booth 1458)
  • CandyRific LLC - In anticipation of September's Blu-ray release of Star Wars: The Complete Saga and  Star Wars Episode 1: The Phantom Menace in 3-D in February 2012, a new line of M&M'S® Brand Star Wars novelty items include the M&M'S® Brand Star Wars Fan, M&M'S® Brand Star Wars Coin Bank, M&M'S® Brand Star Wars 9" & 12" Dispenser and M&M'S® Brand Star Wars Light-Up Light Saber. (CandyRific LLC, Booth 1766)
  • Jelly Belly Candy Company - In a licensing deal with Beatrix PotterTM branded merchandise, Jelly Belly is introducing the Peter Rabbit line of Jelly Belly Gifts adorned with the charming Peter Rabbit. Featuring seven Jelly Belly flavors, these gifts carry the pastel colored theme to a tasty new level. (Jelly Belly Candy Company, Booth 831)

Top This!

  • Sanders - Sanders 7 Gourmet Dessert Toppings, recently certified Gluten-Free products, feature seven delicious flavors: Milk Chocolate Hot Fudge, Classic Caramel, Dark Chocolate Hot Fudge, Extra Dark Chocolate Hot Fudge, Caramel Apple, Cinnamon Pear Caramel, and Dark Chocolate Peppermint Pattie. (Sanders, Booth 1584)
  • SweetWorks, Inc. - Perfect for cake decorations, candy buffets, favors and themed events, Celebration Gumballs and Celebration Sixlets are chocolate-flavored, candy-coated chocolate, packaged in individual colors per bag. (SweetWorks, Inc., Booth 1709)
  • K&M Food Concepts - New Premium Decoration Packs are now available for Dobla's wildly successful line of Belgian Dark Chocolate Curls, Choco Straws and Domino Squares. (K&M Food Concepts, Booth 701)

A Taste of the Holiday Flavors:

  • Jelly Belly Candy Company - It may have taken more than 120 years, but leave it to Jelly Belly to combine two iconic confections into a signature Jelly Belly bean. The true taste of Candy Corn hits the palate with a surprising wallop in the newest flavor of Jelly Belly bean to be released, bringing the total number of flavors to 93. (Jelly Belly Candy Company, Booth 831)
  • MARS Chocolate North America - Mars is unveiling a wide variety of new seasonal candy, including a treats for a colorful, candy dish and festive gifts. New items for Halloween include M&M'S® Brand Peanut Butter Chocolate Candies in a Harvest Blend of red, gold and brown. For winter holiday gifts, choose from several options featuring the iconic M&M'S® Characters or boxed DOVE® Chocolate, wrapped with an elegant bow. (MARS Chocolate North America, Booth 1745)
  • R. M. Palmer Company - Bunny Kabob Pops will offer a brand new treat for Easter baskets in 2012, with milk chocolate and molded, crisp rice. Also available for Easter next year, the traditional Milk Chocolate Hollow Rabbit will take on a variety of new colors and shapes under the classic Merlin's name, with the new Merlin's Hollow Chocolate Rabbit - 6 oz, Merlin's Hollow Chocolate Rabbit - 3.5 oz, and Merlin's Hollow White Rabbit - 3.5 oz.  (R. M. Palmer Company, Booth 2031)
  • TruSweets, LLC -A sweet surprise this holiday season, organic TruSweets Candy Canes are made with just four, simple ingredients: organic evaporated cane juice, organic brown rice syrup, organic fruit juice and natural peppermint flavor. They contain no corn syrup, synthetic dyes or artificial flavors, and they are vegan and kosher. (TruSweets, LLC, Booth 1359)

In Fashion with Fruit Flavors:

  • Wrigley - A bold and delicious, fruit-flavor variety, new Orbit® Strawberry RemixTM is available in Orbit gum's new packaging, which allows consumers to unwrap and reveal 40 unique patterns that are featured across the many Orbit gum flavors.  (Wrigley, Booth 1953)
  • Ferrero USA, Inc. -Tic Tac® Strawberry Fields is a blend of sweet and tart strawberry-flavored, Tic Tac® mints -- the perfect way to escape into pure sweet indulgence! (Ferrero USA, Inc., Booth 545)
  • Promotion In Motion Companies, Inc. - A mouth-watering, contemporary spin on classic flavors designed to delight palates of both young and old, Welch's® Fruit Snacks Tangy Fruits are always made with real fruit, making them a "better for you" snacking option.  Welchs® Fruit Snacks provide 100 percent daily value of Vitamin C and 25 percent of Vitamins A and D, and are fat- and gluten-free as well! (Promotion In Motion Companies, Inc. Booth 631)
  • Wrigley -Indulge in a unique chewing experience with the unveiling of new Extra® Dessert Delights Orange Crème PopTM, which combines tangy orange with smooth, creamy taste for a delicious dessert flavor. At only 5 calories per stick, Extra Dessert Delights Orange Crème Pop offers gum chewers an irresistible treat that they can feel good about giving in to.  (Wrigley, Booth 1953 and New Product Showcase)

Something to Chew On:

  • The Hershey Company - Jolly Rancher® Crunch 'N Chew has a hard candy shell and chewy center so candy lovers can have their hard candy and chew it too! Available nationwide beginning December 2011, Jolly Rancher Crunch 'N Chew combines delicious hard candy with the satisfying bite of a soft candy chew in the flavors you've come to expect like watermelon, apple, cherry and blue raspberry flavors. (The Hershey Company, Booth 845)
  • Kraft Foods - Stride 2.0 was created for 2011 as the next evolution of Stride. The gum has a softer chew with improved, flavor release and added encapsulated, sweeteners for long-lasting taste, while the packaging has been upgraded to feature a simple, cool design with new foil wrappers for each individual piece of gum. (Kraft Foods, Booth 1031)
  • Wrigley - 5 gum will "Stimulate Your Senses®" with the introduction of a sweet and juicy green apple flavor, 5® VortexTM. This bold new flavor sensation is available in the signature Slim PackTM envelope that is thin enough to fit in a pocket or purse. (Wrigley, Booth 1953)
  • Promotion In Motion Companies, Inc. - Burst into real, fruit juice goodness with new JuicefulsTM Juice Filled Fruit Snacks!  Made with real fruit and filled with 100 percent real fruit juices, JuicefulsTM are another delicious "better for you" choice, providing 100 percent daily value of Vitamin C and 25 percent of Vitamins A and E. (Promotion In Motion, Inc., Booth 631)
  • TruSweets, LLC -Made with real, organic, fruit juice, fortified with antioxidant Vitamin C, and free of corn syrup, synthetic dyes, artificial flavors and GMOs, Surf Sweets snack-size Gummy Bears and Sour Berry Bears contain only 80 calories to offer both portion and calorie control. New Surf Sweets Multi-Packs now include five, 0.9-ounce Gummy Bears or Sour Berry Bears snack-size packs. (TruSweets, LLC, Booth 1359)

Say Cheese!

  • Kernel Fabyan's Gourmet Popcorn - Only the finest cheddar cheese meets the high standard for Kernel Fabyan's Golden Cheddar popcorn. Each fluffy kernel is bathed in creamy, golden cheddar cheese, resulting in an exceptionally rich flavor.  (Kernel Fabyan's Gourmet Popcorn, Booth 2174)
  • Oogie's Gourmet Popcorn - Oogie's Gourmet Popcorn features a unique cast of flavorful characters including bold, aged cheeses, fresh and aromatic herbs and zippy spice combinations. Flavors including an outspoken Spicy Chipotle & Lime, a light-hearted Sun-Dried Tomato and Parmesan, or an audacious Cracked Pepper & Asiago, the original flavors never lack in personality. (Oogie's Gourmet Popcorn, Booth 1463)

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About the National Confectioners Association (NCA) - The National Confectioners Association fosters industry growth by advancing the interests of the confectionery industry and its customers. Serving as the voice of the industry, the Association advocates for the needs of the industry before government bodies, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen business in today's competitive environment and creates relationships between all sectors of the industry including manufacturers, brokers, trade customers, suppliers to the industry and our consumers.