Contact: Susan Whiteside
May 24, 2011
Chicago (May 24, 2011) - From unique flavor blends like chili and mint to more cost conscious bites, new sweets and snacks hitting the store shelves in 2011 aim to satisfy ever-evolving consumer appetites. Smart, simple, flavor-packed, good value and nutrient-enhanced products led the more than 2,000 new confectionery and snack foods being revealed May 24-26 at the 2011 SWEETS & SNACKS EXPO® in Chicago. The SWEETS & SNACKS EXPO® will debut the hottest new products from more than 550 companies leading the industry in developing new flavors for consumers to savor a taste of happiness.
"Trends in confectionery and snacks for 2011 reflect the larger patterns seen across the food industry - Americans are more interested in what they are eating, and are looking for new flavors to satisfy increasingly complex palates," said Larry Graham, president of the National Confectioners Association. "Consumers look for value, exciting flavors and nutrition when seeking new sweets and snacks."
Top Consumer Snack Trends 2011:
Despite a lagging economy, the snacking industry posted significant gains in 2010.
The confectionery industry posted a 3.6 percent gain in 2010 - outpacing overall growth of food sales in leading channels. Meanwhile, salty snacks experienced steady growth with a 2 percent gain over previous year sales. Confectionery and salty snacks rank as the fourth and sixth largest product categories in overall food sales, respectively, and first and second among snack foods. The cookie category (ranked third largest among snack foods) also held strong, experiencing half a percent growth last year.
Major sales trends that helped shape the category in 2010 include:
* Based on SymphonyIRI and NCA data.
Consumers enjoy a taste of happiness in their lives:
According to brand-new research from NCA expected to debut later this summer, consumers appreciate the unique role chocolate, candy, gum and other snacks play in their lives:
*NPD Group for NCA
+ The Futures Group for NCA
Industry Reports on 2010 Product Announcements and Sales*
In 2010, thousands of new confectionery and snack products debuted to meet consumer demand:
*Datamonitor's Product Launch Analytics online database of new U.S. products SKUs 2010
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About the National Confectioners Association (NCA) - The National Confectioners Association fosters industry growth by advancing the interests of the confectionery industry and its customers. Serving as the voice of the industry, the Association advocates for the needs of the industry before government bodies, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen business in today's competitive environment and creates relationships between all sectors of the industry including manufacturers, brokers, trade customers, suppliers to the industry and our consumers.