Print Share RSS

July 13, 2008 Retail Sales Summary (Information Resources, Inc.)

July 13, 2008

The first half of 2008 is complete and the confectionery industry has done quite well when all things are considered. The difficult economy and an extremely early Easter date certainly have had an impact on growth in the category but in spite of these two negative weights on the category the confectionery category was able to post a 3.2% dollar sales increase for the 52 week period ending July 13, 2008 according to Information Resources, Inc. This figure represents sales in Food, Drug, Mass, Wal-Mart and Convenience Store outlets.

The good news for all involved in the category is the very strong growth over the past twelve weeks stretching from April 21 through July 13. The category has grown 5.3% during this period.

If we look at the confectionery category and examine sales exclusive of Easter, the category grew at a 4.4% rate over the most recent 52 week period. These figures indicate that sales of everyday candy and gum items continue to do quite well. Gum sales continue to be the leader in sales growth. Gum sales increased 12.2% in Food, Drug, Mass and Wal-Mart outlets and 8.9% in Convenience Stores. In both cases the sales increase for sugarless gum is in the 20% range. Chocolate candy sales are averaging more than a 2% sales increase and non-chocolate candy has grown ever so slightly.

July 13, 2008 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart












Mass Excluding Wal-Mart








FDM Including Wal-Mart








FDM, Wal-Mart & Convenience




The leading sub-categories in the confectionery category include: sugar-free gum with an 18% increase; licorice up 8%; Non-chocolate chewy candy up over 6%; and chocolate box/bags greater than 3.5 oz. with an 8% increase. Also the smaller category of Specialty Nut/Coconut Candy has grown at a double digit pace.