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November 22, 2008 Retail Sales Summary (Information Resources, Inc.)

November 22, 2008

IRI reports a 0.3% increase in 2008 Halloween Candy sales and overall confectionery sales for the most recent fifty-two week period have increased 2.2%.  Candy sales held their own for the Halloween selling season despite grim economic news everywhere one looks.  The slight increase in sales was the lowest the industry has seen in some time for Halloween however, it was still an increase.

November 2, 2008 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+2.2%

+2.2%

+2.2%

Food

+1.3%

+0.9%

+1.4%

Drug

+3.5%

+5.3%

+3.3%

Mass Excluding Wal-Mart

+2.9%

+1.5%

+2.8%