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February 22, 2009 IRI Summary (Information Resources, Inc.)

February 22, 2009

Food Drug and Mass Outlets Information
Candy and gum sales posted soft sales for the four week period ending February 22, 2009, a direct result of weak sales for the Valentine’s Day sales period. As we have seen in the past, when Valentine’s Day falls on a Saturday it negatively impacts candy sales as consumers often decide on other celebrations for the holiday such as dinner or a weekend away.

When combined with the difficult economy, the industry experienced a nine percent sales decline for the Valentine’s Day specific candy. This decline led to a 1.1% decline for candy and gum products during the four week period.

For the most recent fifty-two week period, dollar sales of confectionery products have grown at a 1.7% rate. Gum sales continue to lead the way having increased 5.6% over the past year while chocolate sales have grown 1.4% and non-chocolate sales have grown 0.3%. Supermarket sales have grown 1.6%; drug stores – 3.0% and mass merchants other than Wal-Mart have seen a sales decline of 0.5%.

February 22, 2009 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, and Mass excluding Wal-Mart)

Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
% Change
% Change
% Change
FDM Excluding Wal-Mart
-1.1%
+1.5%
+1.7%
Food
+1.1%
+2.3%
+1.6%
Drug
-2.0%
+1.8%
+3.0%
Mass Excluding Wal-Mart
-13.4%
-1.2%
-0.5%