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Summary of 2008 Sales and Consumption Data (Based on the Dept. of Commerce 311D)

July 29, 2009

U.S. Confectionery Manufacturers Post a Solid Year in 2008 According to the U.S. Department of Commerce

U.S. confectionery manufacturers posted a solid year in 2008 according to the U.S. Census Bureau's annual 311D Confectionery Report.  The report indicates that overall wholesale dollar sales of confectionery products grew at a 2.0 percent rate in 2008 and U.S. manufacturers grew at a 3.1 percent rate based on the strength of export growth.

While consumers were willing to spend more on confectionery products, they did purchase less candy indicated by a 3.1 percent decline in pounds sold.  Once again, U.S. manufacturers outperformed the total market reporting a one percent decline in pounds sold. 

The weakening economy in 2008, when combined with higher retail prices based on commodity related price increases, took its toll on consumers.  The average consumer increased their expenditure on confectionery products by 1.1 percent to $92.91 while the amount purchased declined 4 percent to 23.8 lbs.

U.S. Department of Commerce 2008 311D Report

Apparent ConsumptionRetailWholesale% Increase2006 lbs% Increase
Total Confections$28.3 billion $18.4 billion +2.0%7.2 billion-3.1%
Chocolate Candy$16.0 billion $10.4 billion +1.5%3.4 billion-3.7%
Non-chocolate Candy$8.6 billion $5.6 billion -2.2%3.2 billion-2.2%
Gum$2.7 billion $1.9 billion +20.7%0.4 billion-6.6%
Not specified$0.8 billion $0.5 billion +3.1%0.2 billion-1.0%