July 28, 2009
Candy and gum sales posted strong sales for the four week period ending June 14, 2009 and continue the positive trend for the first half of 2009. Dollar sales for the four week period grew 4.5% in Food, Drug and Mass outlets other than Wal-Mart. Sales for the twelve week period appear to be extremely positive but this is a direct result of the late Easter Holiday for 2009 compared to an early date in 2008.
Fifty-two week sales figures indicate the category has grown at an overall rate of 3.3% led by drug stores with a 4.7% sales increase. Supermarkets have grown at a 3.2% rate and mass merchandisers have increased sales at a 1.0% rate.
The driver of the sales increases have been price increases across the category as unit sales continue to lag the dollar sales increases. Categories that have grown in both units and dollars over the past 52 weeks include Non-chocolate chewy candy and Mints. Leading the growth in dollar sales increases are chocolate candy bars, licorice, novelty candy, sugar free gum and of course, seasonal Easter candy.
$ Sales Percent Change vs. Year Ago (Food, Drug, and Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
NCA Members and Trade Customers:
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