September 1, 2009
All trade channels are indicating strong increases in dollar sales for the summer season. IRI reports a 6.1% increase in sales for the 4 week period and a 3.5% increase for the 12 week period ending July 12, 2009. While unit sales continue to lag, it is a very positive indicator for the confectionery industry that dollar sales continue to grow during the normally slower summer months.
The increases have been across all trade channels and also all major product sub-categories. Chocolate candy grew 5.7%; non-chocolate candy 7.3%; and gum 5.3% for the 4 week period. Similar growth patterns can also be seen in the 12 week and 52 week sales periods.
Leading the sales growth have been chocolate bars less than 3.5 oz and chocolate bags/boxes greater than 3.5 oz. as well as licorice, non-chocolate chewy candy and non-chocolate novelty candies. Gum continues its long time trend of increases with a 9% gain in the sugar free gum category over the past 52 weeks.
With the cooler months ahead manufacturers and retailers can anticipate continued strong growth in the confectionery sector.
July 12, 2009 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
NCA Members and Trade Customers:
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