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August 9, 2009 IRI Sales Summary

September 8, 2009

Summer Sales Roll Along

All trade channels continue to report strengthening dollar sales in the candy and gum categories according to Information Resources, Inc.  IRI reports a 4.6% increase in sales for the 4 week period ending August 9, 2009 and a 5.2% increase for the 12 week period.  The continued increases in dollar sales through the summer months are an excellent indicator for a strong second half of the year in 2009.  Although unit sales continue to lag it is good news for the industry that consumers are willing to spend increased dollars to purchase candy and gum products.

The sales increases have been across all trade channels and also all major product sub-categories.  Chocolate candy grew 4.4%; non-chocolate candy 5.9%; and gum 2.3% for the 4 week period.  Similar growth patterns can also be seen in the 12 week and 52 week sales periods.

Leading the sales growth have been chocolate bars less than 3.5 oz and chocolate bags/boxes greater than 3.5 oz. as well as licorice, non-chocolate chewy candy and non-chocolate novelty candies.  Gum continues its long time trend of increases with an 8.4% gain in the sugar free gum category over the past 52 weeks.

August 9, 2009 Retail Sales Summary

$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+4.6%

+5.2%

+3.6%

Food

+6.6%

+6.6%

+3.8%

Drug

+2.4%

+4.1%

+4.6%

Mass Excluding Wal-Mart

+0.4%

+1.1%

+1.0%

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