October 8, 2009
Strong Summer Sales for Confectionery
While the increase in sales of confectionery products slowed a bit during the last four weeks of summer, it was a very strong 12-week summer sales period for confectionery products indicated by a 4.4 percent sales increase for the 12-week period ending September 6, 2009. The strong summer sales helped boost confectionery sales to a 3.5 percent increase for the 52-week period that ended September 6. As mentioned, the four-week period sales grew at a slower 2.2 percent pace.
Supermarkets, in particular, showed strengthening sales during the summer months with sales growing 5.7 percent during the 12-week period and 3.9 percent for the 52-week period. Even during the slower month of August, supermarket sales grew 3.6 percent. Drug store sales grew 3.4 percent for the 12-week period and 4.1 percent for the 52-week period but growth did slow to 0.6 percent for the four-week period. Conversely, mass outlets other than Wal Mart grew at a much more modest 0.6 percent for the 12-week period and actually saw sales decline 0.6 percent for the four-week period.
Non-chocolate candy sales grew at a robust 6.4 percent during the 12-week summer sales period, followed by gum with a 4.1 percent increase and chocolate candy with a 3.4 percent growth rate. For the 52-week period gum sales are leading the way with a 5.8 percent growth rate and non-chocolate sales grew 4.0 percent followed by chocolate sales up 2.6 percent.
Chocolate candy bars, non-chocolate chewy candy, licorice, novelty candy and mints were the best performing sub-categories over the summer months.
Candy and Gum Sales
|4 Week $||12 Week $||52 Week $|
|Class of Trade||% Change||% Change||% Change|
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart