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September 6, 2009 IRI Summary

October 8, 2009

Strong Summer Sales for Confectionery 

While the increase in sales of confectionery products slowed a bit during the last four weeks of summer, it was a very strong 12-week summer sales period for confectionery products indicated by a 4.4 percent sales increase for the 12-week period ending September 6, 2009.  The strong summer sales helped boost confectionery sales to a 3.5 percent increase for the 52-week period that ended September 6.  As mentioned, the four-week period sales grew at a slower 2.2 percent pace.


Supermarkets, in particular, showed strengthening sales during the summer months with sales growing 5.7 percent during the 12-week period and 3.9 percent for the 52-week period. Even during the slower month of August, supermarket sales grew 3.6 percent. Drug store sales grew 3.4 percent for the 12-week period and 4.1 percent for the 52-week period but growth did slow to 0.6 percent for the four-week period.  Conversely, mass outlets other than Wal Mart grew at a much more modest 0.6 percent for the 12-week period and actually saw sales decline 0.6 percent for the four-week period.


Non-chocolate candy sales grew at a robust 6.4 percent during the 12-week summer sales period, followed by gum with a 4.1 percent increase and chocolate candy with a 3.4 percent growth rate.  For the 52-week period gum sales are leading the way with a 5.8 percent growth rate and non-chocolate sales grew 4.0 percent followed by chocolate sales up 2.6 percent.


Chocolate candy bars, non-chocolate chewy candy, licorice, novelty candy and mints were the best performing sub-categories over the summer months.

September 6, 2009 Retail Sales Summary
$ Sales Percent Change vs. Year Ago(Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $12 Week $52 Week $
Class of Trade% Change% Change% Change

FDM Excluding Wal-Mart












Mass Excluding Wal-Mart




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