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November 1, 2009 IRI Sales Summary

December 1, 2009

Flat Halloween Sales 

IRI reported flat dollar sales for 2009 Halloween Candy sales (officially -0.07%) however, overall confectionery dollar sales have increased 3.6% for the most recent fifty-two week period.  Halloween candy and gum saw a late spike in sales during the four week period ending November 1, 2009.  However, sales were soft in the early Halloween selling season this year.  This would be anticipated in light of the continuing difficult economic climate. 

For the most recent fifty-two week period and the latest four week period, supermarkets have outpaced other trade classes with a 4.9% and 6.6% increase respectively.  Drug stores grew sales 3.6% while mass outlets other than Wal-Mart grew at a 0.5% pace for the fifty-two week period.

Non-Chocolate candy sales have increased 4.4% over the past fifty-two weeks while Chocolate candy sales have grown 2.8%.  Gum sales have grown 5.9% during the last year led by a 7.7% increase in sugar-free gum sales.  Non-chocolate chewy candy, with an 11.5% increase; chocolate candy bars with a 10.5% increase;  licorice, with a 4.9% sales increase are leading the way to strong everyday sales. 

November 1, 2009 Retail Sales Summary

$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart












Mass Excluding Wal-Mart




Members and trade customers:
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