February 1, 2010
November Confectionery Sales Take Off
Confectionery sales jumped 4.3% during the four weeks ending November 29, 2009 according to Information Resources, Inc. For the fifty-two week period dollar sales have grown 4.1%.
These increases have come despite a relatively soft start to the Christmas candy selling season. The increases are due to extremely strong dollar growth in the following sub-categories: chocolate singles +9.3%; non-chocolate chewy candy +13.6%; non-chocolate novelty candy +7.1%; mints +8.4%; sugar free candy + 10.6%; specialty nut/coconut candy +12.2%; and sugar free gum +6.9%.
During the most recent fifty-two week period all major sub-categories are showing strong growth. Gum sales are up 6.0%; non-chocolate candy sales are up 4.9% and chocolate candy sales are up 3.3% over a year ago.
With a strong December for seasonal candy expected, 2009 should end up a very strong year for the confectionery category.
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
Members and trade customers:
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