February 1, 2010
Robust December and Christmas Seasonal Sales
The confectionery category had a very strong December at retail, with overall dollar sales growing at a 5.1% clip for the four week period ending December 27, 2009 according to Information Resources, Inc. The strong finish to the year enabled candy and gum to post a 4.3% increase for the fifty-two week period in food, drug and mass outlets and IRI projected a 3.4% growth figure for Wal-Mart for the fifty-two week period capped by an 11% increase in December.
Supermarkets, with a 7.2% sales increase and mass merchandisers with a 6.6% sales increase led the category to the strong December growth. Drug stores grew 1.3% for the four week period. For the fifty-two week period supermarket sales grew 5.7%; drug stores grew 3.0% and mass merchandisers posted a 2.2% increase in dollar sales. For the fifty-two week period, chocolate candy sales grew 3.4%; non-chocolate grew 5.4% and gum sales grew 5.8%.
Chocolate singles, up 10.6%; non-chocolate chewy candy, up 11.6%; licorice, up 4.7%; and sugar-free gum, up 7.3% are leading the category to the 4.3% overall sales increase.
For the year, NCA estimates that seasonal candy sales grew 1.1% when the four major holidays - Valentine's Day, Easter, Halloween and Christmas are combined. Please note however, that the Wal-Mart data is panel data not retail sales data.
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Mass Excluding Wal-Mart
Members and trade customers:
View Full report