January 31, 2010
Strong January Sales
Confectionery dollar sales grew considerably during the four week period ending January 24, 2010.
Fifty-two week dollar sales showed a strong 4.6% increase in FDMx. This strong grow could be attributed in part to ancillary post Christmas holiday sales and a sign that the consumer confidence is returning. Chocolate candy sales have grown 3.7%; non-chocolate candy sales 5.9%; and gum sales 5.6%.
Chocolate singles, up 11.1%; non-chocolate chewy candy, up 11.9%; licorice and sugar-free gum, up 6.9% are leading the category to the 4.6% overall sales increase.
C-stores showed moderate growth at 2.6% for the fifty-two week period according to IRI. Non-chocolate sales led the growth with a 6.0% increase while chocolate nudged forward a conservative 3.3%. Gum lagged behind with a 1.8 decrease.
January 24, 2010 Retail Sales Summary
$ Sales Percent Change vs. Year Ago
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
Members and trade customers:
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