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January 24, 2010 IRI Summary

January 31, 2010

 

Strong January Sales

Confectionery dollar sales grew considerably during the four week period ending January 24, 2010. 

Fifty-two week dollar sales showed a strong 4.6% increase in FDMx. This strong grow could be attributed in part to ancillary post Christmas holiday sales and a sign that the consumer confidence is returning. Chocolate candy sales have grown 3.7%; non-chocolate candy sales 5.9%; and gum sales 5.6%. 

Chocolate singles, up 11.1%; non-chocolate chewy candy, up 11.9%; licorice and sugar-free gum, up 6.9% are leading the category to the 4.6% overall sales increase. 

C-stores showed moderate growth at 2.6% for the fifty-two week period according to IRI. Non-chocolate sales led the growth with a 6.0% increase while chocolate nudged forward a conservative 3.3%. Gum lagged behind with a 1.8 decrease.

January 24, 2010  Retail Sales Summary
$ Sales Percent Change vs. Year Ago

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

 5.5

 5.3

 4.6

Food

 5.6

 6.7

 6.9

Drug

 2.7

 1.7

 3.1

Members and trade customers:
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