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IRI March 21, 2010 Summary

April 19, 2010

Double Digit Growth Ends the First Quarter

March 31, 2010

Candy and gum sales posted strong sales for the four week period ending March 21st and continue the positive trend for the first quarter of 2010.  Dollar sales for the fifty-two week period grew 9.3% in Food, Drug and Mass outlets other than Wal-Mart.   Sales for the four week period reached an astounding 10.9% due in part to the Easter holiday selling season.

Again this month, non-chocolate out performed the other categories in the fifty-two week period with 10.5% growth; chocolate was close behind at 9.7% and gum sales still strong with a 5.3% increase.

Supermarkets have grown at a 9.2% rate and drug stores have increased sales at a 6.9% rate.

One of the drivers of the sales growth is price increases across the category as unit sales continue to lag the dollar sales increases.  Categories that have grown in both units and dollars over the past 52 weeks include specialty nut candy, caramel/taffy and, of course, Easter candy.

March 21, 2010  Retail Sales Summary
$ Sales Percent Change vs. Year Ago

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

10.9

5.9

9.3

Food

10.5

7.3

9.2

Drug

6.2

1.4

6.9

Members and trade customers:
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