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IRI May 16, 2010 Summary

June 16, 2010

May 16, 2010 Retail Sales Summary (Information Resources, Inc.)

June 17, 2010

 

Late spring confectionery sales show no signs of exiting like a lamb into summer. According to the SymphonyIRI Group, dollar sales of candy and gum products at Food, Drug and Mass outlets excluding Wal-Mart (FDMx) posted a strong four-week period for all core segments for the period ending May 16, 2010.

Sales for the four-week period grew a robust 7.3%; this is a positive growth sign for the post-Easter sales period. The strong four-week dollar sales increase has helped fifty-two week sales remain strong as well. Adding to the solid Easter sales period, fifty-two week sales of candy and gum products were 4.3% ahead of last year. Further, gains of 7.0% in unit sales in the latest 4 weeks lifted annual candy and gum unit sales into positive territory with category now showing growth in both dollars and units.

Category Performance
The non-chocolate category led dollar sales growth for the last 52 week at FDMx with a 5.3% sales increase. The Non-chocolate chewy segment, up 8.5% during this period, continues to lead the category.

Chocolate sales for the year have grown 4.0% fueled by a solid performance by single bars, which marked an extremely positive 12.2% increase. Four week sales for the chocolate category commanded 10.1% double digit growth.

In the gum category, sugarless sales grew 4.8%, contributing to the overall 3.5% growth in this category over the past 12 months.

Channel Performance

Supermarket sales for candy and gum grew 5.9% for the latest 52 weeks, driven by May period gains of 11.3% in the chocolate category.

Drug store sales of candy and gum were up 6.3% for the latest 4 weeks in dollars and 8.5% in units, helping grow the channel's sales by 1.6% for the latest 52 weeks.

Convenience stores for the May period also delivered solid gains of 6.1% in dollars and 5.0% in units, lifting sales for the latest 52 weeks by 2.8%.

May 16, 2010  Retail Sales Summary
$ Sales Percent Change vs. Year Ago

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

7.3

4.8

4.3

Food

8.2

6.1

5.9

Drug

6.5

2.2

1.6

Convenience

 6.1

 5.2

 2.8

Members and trade customers:
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