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IRI July 11, 2010 Summary

August 12, 2010

July 11, 2010 Retail Sales Summary (SymphonyIRI Group)

The heat wave felt around the country most of this summer might keep people indoors but it has not slowed consumers down from buying their favorite confectionery items.

SymphonyIRI Group reports a 5.4% increase in sales (FDMx) for the 12 week period and a 4.2% increase for the fifty-two week period ending July 11, 2010. Units are also indicating accelerated growth especially in the four week period showing a solid 5 percent growth. It is a very positive indicator for the confectionery industry that dollar sales and units continue to grow during the normally slower summer months.

The summer increases are happening across all trade channels as well as the major product sub-categories led by non-chocolate candy which grew 4.8 percent; followed by chocolate candy  4.0%; and gum 3.3% for the fifty-two week period. 

Gum growth continues to slow from former double digit increases yet still posted solid gains with 4.8% growth in the sugar free gum category over the past 52 weeks.

 

July 11, 2010 Retail Sales Summary

$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+4.7

+5.4

+4.2

Food

+4.9

+5.7

+5.6

Drug

+3.6

+4.3

+1.4

Mass Including Wal-Mart

NA

+5.3

+5.6

Convenience

+4.9

+4.9

+3.1

NCA Members and Trade Customers:
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