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IRI October 3, 2010 Retail Sales Summary

November 3, 2010

IRI October 3, 2010 Retail Sales Summary (SymphonyIRI Group)

Chocolate Candy Strengthens September Sales

Even though sales in the four-week period ending Oct. 3, 2010 were less than summer figures, fifty-two week dollar sales continued to show a steady 4.3 percent increase. Chocolate sales carried the category in the four-week period with a solid 4.2 increase, followed by gum at 2.8 percent. While non-chocolate fell with a 1.3 percent decrease, the overall gain for the category was 2.2 in the four-week period.

Supermarket sales grew 5.5 percent in the past fifty-two weeks, drug stores were up 1.6 percent, and convenience stores grew 2.9 percent.

Chocolate candy sales have grown 4.7 percent, non-chocolate candy sales 3.9 percent, and gum sales 3.3 percent. Leading the category in overall sales in the past fifty-two weeks were: chocolate singles, up 10.7 percent; non-chocolate chewy candy, up 6.8 percent; and sugar-free gum, up 5.0 percent. 

The Oct. 3 period is too early to give an accurate read of Halloween sales so we will wait until the November reporting period ends to give a read on the key holiday sales.

October 3, 2010 Retail Sales Summary
$ Sales Percent Change vs. Year Ago(Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+2.2%

+3.2%

+4.3%

Food

+3.5%

+4.0%

+5.5%

Drug

+1.6%

+1.6%

+1.6%

FDM + Wal-Mart

NA

-0.5%

+3.8%

Convenience

+3.6%

+2.9%

+2.9%

 * Wal-Mart is projected from IRI household panel data

NCA Members and Trade Customers: 
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