March 1, 2011
Year ending December 26th 2010
Sales up for the year 4% in FDMx
Driven by Chocolate up 5%
Non Chocolate grew 2.6% while gum was up 2.7%
While overall confectionery sales at Convenience stores grew slightly less than FDMx at +3.4%, sales for Chocolate outpaced FDMx for the year up 6.8% with unit sales showing growth consistent with dollars at up 6.9%.
Sales for Grocery channel were up nearly 5% for overall confectionery again driven by chocolate with 6% growth in sales and 5.2% growth in unit sales. Unit sales for chocolate are accelerating with latest 12 weeks up 5% and December period sales up 6.4%. Gum unit sales have stabilized and are returning to growth while Non-chocolate softened in the fourth quarter.
Drug store sales of candy & gum lagged overall growth at +2.3% yet accelerated in the fourth quarter and holiday period with December sales +6.6%. Again chocolate lead all dollar growth at +9.5% during the December period with unit sales soaring 14.5% during the same period.
December 26, 2010 Retail Sales Summary
$ Sales Percent Change vs. Year Ago (Food, Drug, Mass excluding Wal-Mart)
Candy and Gum Sales
4 Week $
12 Week $
52 Week $
Class of Trade
FDM Excluding Wal-Mart
FDM + Wal-Mart
* Wal-Mart is projected from IRI household panel data
NCA Members and Trade Customers:
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