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IRI January 23, 2011 Retail Sales Summary

March 1, 2011

52 Weeks Ending January 26, 2011

Key highlights:

FDMx sales for overall confectionery grew 3.9% during the latest 52 week period.  Recent sales growth continues with latest 4 weeks +2.9 driven by unit growth +3.9%

Chocolate continues to be the growth engine with sales up 5.1% and units up 5.9%.

Channels

Grocery leads the latest 52 week growth at +4.8% showing dollar growth in all segments including chocolate +5.9%, non-chocolate +3.5% and Gum up 2.9%.  Overall unit growth was up 3.4% for Candy and Gum.

Latest 52 week Convenience store sales for candy & gum grew +3.4% with chocolate up 7% and non-chocolate up 2.7%.  Gum was off slightly at -1.1%.

Latest 52 week sales for Drug channel are up dollars and 4.3% in units fueled by Chocolate unit growth of 14% over the last 12 weeks.  During the same period Non Chocolate at +1% and Gum at 2.3% saw modest unit growth

January 23, 2011 Retail Sales Summary
$ Sales Percent Change vs. Year Ago
(Food, Drug, Mass excluding Wal-Mart)

Candy and Gum Sales

4 Week $

12 Week $

52 Week $

Class of Trade

% Change

% Change

% Change

FDM Excluding Wal-Mart

+2.9%

+6.2%

+3.9%

Food

+3.4%

+5.4%

+4.8%

Drug

+3.5%

+8.7%

+2.5%

FDM + Wal-Mart

NA

1.3%

+2.1%

Convenience

+0.6%

+1.3%

+1.2%

 * Wal-Mart is projected from IRI household panel data

NCA Members and Trade Customers: 
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